{"id":10889,"date":"2019-12-06T12:30:20","date_gmt":"2019-12-06T12:30:20","guid":{"rendered":"http:\/\/noti-america.com\/site\/venezuela\/2019\/12\/06\/identity-resolution-hace-crecer-las-empresas\/"},"modified":"2019-12-06T12:30:20","modified_gmt":"2019-12-06T12:30:20","slug":"identity-resolution-hace-crecer-las-empresas","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/venezuela\/2019\/12\/06\/identity-resolution-hace-crecer-las-empresas\/","title":{"rendered":"IDENTITY RESOLUTION HACE CRECER LAS EMPRESAS"},"content":{"rendered":"<p><strong>IDENTITY RESOLUTION<\/strong><strong> HACE CRECER LAS EMPRESAS<\/strong><\/p>\n<p><strong>\u00a0<\/strong>Las peque\u00f1as y medianas empresas cada vez m\u00e1s est\u00e1n conscientes de la importancia del amplio volumen de datos que manejan, y que adem\u00e1s es su principal activo, abre di\u00e1logo Gerardo Sandoval, CEO, cofundador y Senior Growth Hacker de GRW.Marketing.<\/p>\n<p>Toda esa data ofrece infinitas posibilidades, no solo para tomar decisiones de negocios, m\u00e1s acertadas y en menor tiempo; si no para hacer m\u00e1s rentable y obtener un crecimiento mucho m\u00e1s r\u00e1pido en cualquier organizaci\u00f3n.<\/p>\n<p><strong>\u00bfC\u00f3mo funciona la anal\u00edtica predictiva?<\/strong><\/p>\n<p>En GRW.Marketing, agencia de performance orientada a uso de Data, Inteligencia Artificial, An\u00e1lisis Predictivo y herramientas como Identity Resolution, para verticales espec\u00edficas, hemos comprobado que la implementaci\u00f3n de soluciones de anal\u00edtica predictiva en las distintas etapas del funnel de crecimiento de las empresas, nos lleva a conclusiones que, de forma convencional nunca habr\u00edamos podido conseguir.<\/p>\n<p>\u201cIdentity Resolution permite identificar datos espec\u00edficos que pueden hacer ganar millones de d\u00f3lares a las compa\u00f1\u00edas; as\u00ed como prever algunas necesidades de los clientes, para estar preparados. En nuestras cifras, si no la usas, est\u00e1s desperdiciando hasta un 50% de tu presupuesto\u201d.<\/p>\n<p>Este es un tipo de an\u00e1lisis que se basa en la data, para predecir comportamientos, tendencias y h\u00e1bitos.<\/p>\n<p>Imagina que tu negocio es un restaurante y tu target son \u201chombres de entre 25 y 45 a\u00f1os\u201d, si solo te remites a los datos que te arroja Facebook, no podr\u00e1s distinguir si esos usuarios, que adem\u00e1s deben estar a una milla de distancia, solo likean anuncios o registran visitas; en cambio, si aprovechas la Data y la Anal\u00edtica Predictiva, podr\u00e1s conocer qu\u00e9 le gusta a los usuarios que apuntas, cuando visitan a tu competencia, cu\u00e1ndo lo hacen y cu\u00e1ntas veces al mes. Con esta informaci\u00f3n podr\u00e1s mejorar y ajustar tu estrategia.<\/p>\n<p>En este orden de ideas, las organizaciones est\u00e1n aprovechando ese insumo que permite conocer profundamente a sus clientes, e incluso d\u00f3nde y c\u00f3mo ubicarlos; poder adelantarse a algunos acontecimientos, y prestarles el servicio de forma adecuada y oportuna, agrega Sandoval.<\/p>\n<p>Identificar al cliente ideal dentro de esos grupos de personas que comparten preferencias dentro de una comunidad, permite personalizar las comunicaciones y la oferta, y as\u00ed, aumentar la rentabilidad de la empresa.<\/p>\n<p>Asimismo, Identity Resolution permite an\u00e1lisis de los leads y estimar cu\u00e1ntos de ellos se convertir\u00e1n en clientes.<\/p>\n<p>La disrupci\u00f3n que supone esta herramienta m\u00e1s all\u00e1 del avance tecnol\u00f3gico que implica, se debe a que es aplicable pr\u00e1cticamente a todas las verticales, y el impacto positivo en el crecimiento de las empresas es algo que no se hace esperar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IDENTITY RESOLUTION HACE CRECER LAS EMPRESAS \u00a0Las peque\u00f1as y medianas empresas cada vez m\u00e1s est\u00e1n conscientes de la importancia del amplio volumen de datos que manejan, y que adem\u00e1s es su principal activo, abre&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":28363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v27.2) - 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