{"id":6315,"date":"2020-11-27T20:03:09","date_gmt":"2020-11-27T20:03:09","guid":{"rendered":"https:\/\/noti-america.com\/site\/repdom\/?p=6315"},"modified":"2020-11-27T20:03:09","modified_gmt":"2020-11-27T20:03:09","slug":"redes-sociales-e-influencers-una-nueva-forma-de-conexion","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/repdom\/2020\/11\/27\/redes-sociales-e-influencers-una-nueva-forma-de-conexion\/","title":{"rendered":"Redes Sociales e Influencers, una nueva forma de conexi\u00f3n."},"content":{"rendered":"<p><strong>Noti-Am\u00e9rica (Rep\u00fablica Dominicana)<\/strong><br \/>\n<strong>Santo Domingo,RD.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">El marketing digital es la nueva tendencia de promoci\u00f3n de productos y servicios, estimula el comercio y los negocios en todos los \u00e1mbitos, pero tambi\u00e9n se ha convertido en la estrategia publicitaria predilecta para motivar e influir en la decisi\u00f3n de compra de las personas.<\/p>\n<p style=\"text-align: justify\">Cada vez m\u00e1s gente utiliza\u00a0<a href=\"https:\/\/es.wikipedia.org\/wiki\/Internet\">Internet<\/a>\u00a0y lo que es m\u00e1s importante hablando en t\u00e9rminos de\u00a0<a href=\"https:\/\/es.wikipedia.org\/wiki\/Marketing\">mercadotecnia<\/a>, cada vez m\u00e1s gente utiliza plataformas en l\u00ednea para realizar compras.<\/p>\n<p style=\"text-align: justify\">Las redes sociales son una importante v\u00eda para llegar directamente a los usuarios, y actualmente, estas est\u00e1n llenas de figuras que ya sea por intercambio monetario o beneficios en los productos y\/o servicios que ofrece la marca, se hacen eco y embajadores de las mismas para compartir con su comunidad virtual los beneficios con quienes comparten sus experiencias al usar marcas. Estas figuras se les conoce como \u201cInfluencers\u201d.<\/p>\n<p style=\"text-align: justify\">Las marcas est\u00e1n evolucionando en t\u00e9rminos de marketing. Mientras que poner un anuncio en televisi\u00f3n tiene un coste elevado, trabajar con un influenciador tiene un coste \u00ednfimo en relaci\u00f3n a los posibles beneficios que puede recibir.<\/p>\n<p style=\"text-align: justify\">Una de las redes favoritas al buscar referencia sobre marcas, es la red social Instragram, con 1000 millones de usuarios activos y a la que con publicidad, es posible llegar al 93%, o sea, 928.5 millones de personas.<\/p>\n<p style=\"text-align: justify\">Ya sea por su poder de conectar, de convencer, o por la forma creativa de hacer promoci\u00f3n y publicidad, los llamados \u201cInfluencers\u201d, llegan a grandes masas de personas incitando al uso de lo que ellos recomiendan. Desde dietas, hasta accesorios, coach de finanzas, entrenadores fitness, p\u00e1ginas de gastronom\u00eda, modas, fotograf\u00edas, viajes, compras, de pruebas de productos, maquillaje y un suma de actividades m\u00e1s, est\u00e1n presentes en las redes con grandes cantidades de seguidores, alcanzando con menos inversi\u00f3n que en medios tradicionales, influenciar a mayor cantidad de usuarios, logrando con esto un aumento en las ventas sin sacrificar grandes cantidades de capital.<\/p>\n<p style=\"text-align: justify\">De las ventajas de promocionar a trav\u00e9s de influencers, podr\u00edamos mencionar que tienen grandes comunidades de seguidores por lo que puedes generar nuevas audiencias, y humanizar tu marca. Una desventaja (que a la larga se convierte en ventaja) es que la promoci\u00f3n por redes sociales es espada de dos filos porque llegan no solo buenas rese\u00f1as, sino tambi\u00e9n malas experiencias que pueden desalentar a quienes no est\u00e1n convencidos de comprar, pero que esto no te desanime, puedes usar esa retroalimentaci\u00f3n para mejorar tu marca, as\u00ed que si \u00a0est\u00e1s pensando en herramientas menos costosas que la radio y la TV para dar a conocer tus productos y servicios, puedes aprovechar tus Influencers favoritos en el \u00e1rea de tu inter\u00e9s y as\u00ed lograr mayor reconocimiento de tu marca.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Foto: Solo Marketing<\/strong><\/p>\n<p><strong>Colaboraci\u00f3n: Ruth Espinal <a href=\"mailto:indyespinal14@gmail.com\">indyespinal14@gmail.com<\/a><\/strong><\/p>\n<p><strong>Instagram: Ruth_y_ya<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Noti-Am\u00e9rica (Rep\u00fablica Dominicana) Santo Domingo,RD. &nbsp; El marketing digital es la nueva tendencia de promoci\u00f3n de productos y servicios, estimula el comercio y los negocios en todos los \u00e1mbitos, pero tambi\u00e9n se ha convertido&#46;&#46;&#46;<\/p>\n","protected":false},"author":87,"featured_media":6316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[277,9],"tags":[],"class_list":["post-6315","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-acturalidad","category-tecnologia","post_format-post-format-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Redes Sociales e Influencers, una nueva forma de conexi\u00f3n. - Rep. 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