{"id":75098,"date":"2025-10-10T22:50:33","date_gmt":"2025-10-11T02:50:33","guid":{"rendered":"https:\/\/noti-america.com\/site\/principal\/?p=75098"},"modified":"2025-10-10T22:50:33","modified_gmt":"2025-10-11T02:50:33","slug":"la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/","title":{"rendered":"La IA redefine la experiencia de negocios y usuarios en el comercio electr\u00f3nico"},"content":{"rendered":"<p>NOTI-AMERICA | COLOMBIA<\/p>\n<p>La Inteligencia Artificial (IA) ha pasado de ser una herramienta de apoyo a convertirse en el eje que transforma la forma en que los colombianos compran, venden y se relacionan en el entorno digital. La C\u00e1mara Colombiana de Comercio Electr\u00f3nico (<a href=\"https:\/\/www.ccce.org.co\">CCCE<\/a>), destaca c\u00f3mo la IA est\u00e1 redefiniendo la experiencia de compra online y acelerando la evoluci\u00f3n del comercio electr\u00f3nico en el pa\u00eds.<\/p>\n<p>De acuerdo con <strong>Mar\u00eda Fernanda Qui\u00f1ones, presidente ejecutiva de la C\u00e1mara Colombiana de Comercio Electr\u00f3nico<\/strong>, <em>\u201c<\/em><em>la IA se ha convertido en un habilitador transversal de la competitividad digital. Hoy permite a las empresas optimizar sus operaciones, anticipar las necesidades de los usuarios y generar experiencias de compra que fortalezcan la relaci\u00f3n entre los comercios y sus clientes. El reto est\u00e1 en adoptar esta tecnolog\u00eda con visi\u00f3n estrat\u00e9gica y enfoque \u00e9tico\u201d<\/em>.<\/p>\n<p>A continuaci\u00f3n, cinco \u00e1reas clave donde la IA est\u00e1 generando un impacto directo en el comercio electr\u00f3nico colombiano:<\/p>\n<ol>\n<li><strong>IA para planear, escalar y optimizar el negocio: <\/strong>permite tomar decisiones basadas en datos, anticipar tendencias y escalar operaciones con mayor eficiencia.<\/li>\n<li><strong>Forecasting con IA: <\/strong>el an\u00e1lisis predictivo proyecta escenarios de ventas e identifica patrones de consumo para mejorar conversi\u00f3n y fidelizaci\u00f3n.<\/li>\n<li><strong>IA como potenciador de ventas: <\/strong>desde recomendaciones personalizadas hasta automatizaci\u00f3n del servicio, impulsa experiencias de compra m\u00e1s fluidas.<\/li>\n<li><strong>Compliance digital y privacidad: <\/strong>la IA debe operar bajo marcos s\u00f3lidos de cumplimiento y protecci\u00f3n de datos para garantizar confianza y transparencia<\/li>\n<li><strong>Operaciones inteligentes: <\/strong>la automatizaci\u00f3n transforma log\u00edstica, inventarios y postventa, reduciendo tiempos y errores operativos.<\/li>\n<\/ol>\n<p>Estos y otros temas ser\u00e1n abordados por especialistas durante el <a href=\"https:\/\/ecommercefest.com.co\/\">eCommerceFest 2025<\/a>, que se realizar\u00e1 el 14 y 15 de octubre en el Hotel Grand Hyatt de Bogot\u00e1, y que reunir\u00e1 a l\u00edderes y profesionales del ecosistema digital para analizar los avances, desaf\u00edos y oportunidades que trae la Inteligencia Artificial al comercio electr\u00f3nico. Entre los expertos participantes se encuentran Giovanni Stella, experto en IA; Juan Tamayo, Director de Performance de Marketing en UpSell; Luis Ramos, CEO de Dropi; y Andr\u00e9s Meza, especialista en Compliance Digital y asociado de la firma Perez Llorca &#8211; Gomez Pinz\u00f3n, entre otros.<\/p>\n<p><em>\u201cEl eCommerceFest 2025 ser\u00e1 un punto de encuentro crucial para la industria del comercio electr\u00f3nico, que busca compartir conocimiento, promover la innovaci\u00f3n y acelerar la adopci\u00f3n de tecnolog\u00edas como la Inteligencia Artificial, la cual ser\u00e1 sumamente importante para el ecosistema digital\u201d<\/em>, concluye <strong>Qui\u00f1ones<\/strong><strong>. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NOTI-AMERICA | COLOMBIA La Inteligencia Artificial (IA) ha pasado de ser una herramienta de apoyo a convertirse en el eje que transforma la forma en que los colombianos compran, venden y se relacionan en&#46;&#46;&#46;<\/p>\n","protected":false},"author":135,"featured_media":75099,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"no","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[9],"tags":[],"class_list":["post-75098","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-tecnologia","post_format-post-format-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La IA redefine la experiencia de negocios y usuarios en el comercio electr\u00f3nico - Noti-America.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La IA redefine la experiencia de negocios y usuarios en el comercio electr\u00f3nico\" \/>\n<meta property=\"og:description\" content=\"NOTI-AMERICA | COLOMBIA La Inteligencia Artificial (IA) ha pasado de ser una herramienta de apoyo a convertirse en el eje que transforma la forma en que los colombianos compran, venden y se relacionan en&#046;&#046;&#046;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/\" \/>\n<meta property=\"og:site_name\" content=\"Noti-America.com\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-11T02:50:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/noti-america.com\/site\/principal\/wp-content\/uploads\/sites\/26\/2025\/10\/optimizar-tu-ecommerce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mlenis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"mlenis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo estimado de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/\"},\"author\":{\"name\":\"mlenis\",\"@id\":\"https:\/\/noti-america.com\/site\/principal\/#\/schema\/person\/4b216aa1c65f5f3ee2a0f0ee69a3f85f\"},\"headline\":\"La IA redefine la experiencia de negocios y usuarios en el comercio electr\u00f3nico\",\"datePublished\":\"2025-10-11T02:50:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/\"},\"wordCount\":434,\"image\":{\"@id\":\"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/noti-america.com\/site\/principal\/wp-content\/uploads\/sites\/26\/2025\/10\/optimizar-tu-ecommerce.jpg\",\"articleSection\":[\"Tecnolog\u00eda\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/\",\"url\":\"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/\",\"name\":\"La IA redefine la experiencia de negocios y usuarios en el comercio electr\u00f3nico - Noti-America.com\",\"isPartOf\":{\"@id\":\"https:\/\/noti-america.com\/site\/principal\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/noti-america.com\/site\/principal\/wp-content\/uploads\/sites\/26\/2025\/10\/optimizar-tu-ecommerce.jpg\",\"datePublished\":\"2025-10-11T02:50:33+00:00\",\"author\":{\"@id\":\"https:\/\/noti-america.com\/site\/principal\/#\/schema\/person\/4b216aa1c65f5f3ee2a0f0ee69a3f85f\"},\"breadcrumb\":{\"@id\":\"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/#primaryimage\",\"url\":\"https:\/\/noti-america.com\/site\/principal\/wp-content\/uploads\/sites\/26\/2025\/10\/optimizar-tu-ecommerce.jpg\",\"contentUrl\":\"https:\/\/noti-america.com\/site\/principal\/wp-content\/uploads\/sites\/26\/2025\/10\/optimizar-tu-ecommerce.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/noti-america.com\/site\/principal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La IA redefine la experiencia de negocios y usuarios en el comercio electr\u00f3nico\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/noti-america.com\/site\/principal\/#website\",\"url\":\"https:\/\/noti-america.com\/site\/principal\/\",\"name\":\"Noti-America.com\",\"description\":\"El Noticiero Digital M\u00e1s Grande de Am\u00e9rica\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/noti-america.com\/site\/principal\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/noti-america.com\/site\/principal\/#\/schema\/person\/4b216aa1c65f5f3ee2a0f0ee69a3f85f\",\"name\":\"mlenis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/71bbe7129a082888d49bedca63e7a6e75ca485c648bb239a7515a2a55acd510f?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/71bbe7129a082888d49bedca63e7a6e75ca485c648bb239a7515a2a55acd510f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/71bbe7129a082888d49bedca63e7a6e75ca485c648bb239a7515a2a55acd510f?s=96&d=mm&r=g\",\"caption\":\"mlenis\"},\"url\":\"https:\/\/noti-america.com\/site\/principal\/author\/mlenis\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La IA redefine la experiencia de negocios y usuarios en el comercio electr\u00f3nico - Noti-America.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/","og_locale":"es_ES","og_type":"article","og_title":"La IA redefine la experiencia de negocios y usuarios en el comercio electr\u00f3nico","og_description":"NOTI-AMERICA | COLOMBIA La Inteligencia Artificial (IA) ha pasado de ser una herramienta de apoyo a convertirse en el eje que transforma la forma en que los colombianos compran, venden y se relacionan en&#46;&#46;&#46;","og_url":"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/","og_site_name":"Noti-America.com","article_published_time":"2025-10-11T02:50:33+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/noti-america.com\/site\/principal\/wp-content\/uploads\/sites\/26\/2025\/10\/optimizar-tu-ecommerce.jpg","type":"image\/jpeg"}],"author":"mlenis","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"mlenis","Tiempo estimado de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/#article","isPartOf":{"@id":"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/"},"author":{"name":"mlenis","@id":"https:\/\/noti-america.com\/site\/principal\/#\/schema\/person\/4b216aa1c65f5f3ee2a0f0ee69a3f85f"},"headline":"La IA redefine la experiencia de negocios y usuarios en el comercio electr\u00f3nico","datePublished":"2025-10-11T02:50:33+00:00","mainEntityOfPage":{"@id":"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/"},"wordCount":434,"image":{"@id":"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/#primaryimage"},"thumbnailUrl":"https:\/\/noti-america.com\/site\/principal\/wp-content\/uploads\/sites\/26\/2025\/10\/optimizar-tu-ecommerce.jpg","articleSection":["Tecnolog\u00eda"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/","url":"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/","name":"La IA redefine la experiencia de negocios y usuarios en el comercio electr\u00f3nico - Noti-America.com","isPartOf":{"@id":"https:\/\/noti-america.com\/site\/principal\/#website"},"primaryImageOfPage":{"@id":"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/#primaryimage"},"image":{"@id":"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/#primaryimage"},"thumbnailUrl":"https:\/\/noti-america.com\/site\/principal\/wp-content\/uploads\/sites\/26\/2025\/10\/optimizar-tu-ecommerce.jpg","datePublished":"2025-10-11T02:50:33+00:00","author":{"@id":"https:\/\/noti-america.com\/site\/principal\/#\/schema\/person\/4b216aa1c65f5f3ee2a0f0ee69a3f85f"},"breadcrumb":{"@id":"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/#primaryimage","url":"https:\/\/noti-america.com\/site\/principal\/wp-content\/uploads\/sites\/26\/2025\/10\/optimizar-tu-ecommerce.jpg","contentUrl":"https:\/\/noti-america.com\/site\/principal\/wp-content\/uploads\/sites\/26\/2025\/10\/optimizar-tu-ecommerce.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/noti-america.com\/site\/principal\/2025\/10\/10\/la-ia-redefine-la-experiencia-de-negocios-y-usuarios-en-el-comercio-electronico\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/noti-america.com\/site\/principal\/"},{"@type":"ListItem","position":2,"name":"La IA redefine la experiencia de negocios y usuarios en el comercio electr\u00f3nico"}]},{"@type":"WebSite","@id":"https:\/\/noti-america.com\/site\/principal\/#website","url":"https:\/\/noti-america.com\/site\/principal\/","name":"Noti-America.com","description":"El Noticiero Digital M\u00e1s Grande de Am\u00e9rica","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/noti-america.com\/site\/principal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/noti-america.com\/site\/principal\/#\/schema\/person\/4b216aa1c65f5f3ee2a0f0ee69a3f85f","name":"mlenis","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/71bbe7129a082888d49bedca63e7a6e75ca485c648bb239a7515a2a55acd510f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/71bbe7129a082888d49bedca63e7a6e75ca485c648bb239a7515a2a55acd510f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/71bbe7129a082888d49bedca63e7a6e75ca485c648bb239a7515a2a55acd510f?s=96&d=mm&r=g","caption":"mlenis"},"url":"https:\/\/noti-america.com\/site\/principal\/author\/mlenis\/"}]}},"_links":{"self":[{"href":"https:\/\/noti-america.com\/site\/principal\/wp-json\/wp\/v2\/posts\/75098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noti-america.com\/site\/principal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noti-america.com\/site\/principal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noti-america.com\/site\/principal\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/noti-america.com\/site\/principal\/wp-json\/wp\/v2\/comments?post=75098"}],"version-history":[{"count":1,"href":"https:\/\/noti-america.com\/site\/principal\/wp-json\/wp\/v2\/posts\/75098\/revisions"}],"predecessor-version":[{"id":75116,"href":"https:\/\/noti-america.com\/site\/principal\/wp-json\/wp\/v2\/posts\/75098\/revisions\/75116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/noti-america.com\/site\/principal\/wp-json\/wp\/v2\/media\/75099"}],"wp:attachment":[{"href":"https:\/\/noti-america.com\/site\/principal\/wp-json\/wp\/v2\/media?parent=75098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noti-america.com\/site\/principal\/wp-json\/wp\/v2\/categories?post=75098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noti-america.com\/site\/principal\/wp-json\/wp\/v2\/tags?post=75098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}