{"id":62568,"date":"2025-02-20T23:51:44","date_gmt":"2025-02-21T03:51:44","guid":{"rendered":"https:\/\/noti-america.com\/site\/principal\/?p=62568"},"modified":"2025-02-20T23:51:44","modified_gmt":"2025-02-21T03:51:44","slug":"la-digitalizacion-clave-en-la-transformacion-del-sector-automotor-colombiano-rumbo-a-2025","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/principal\/2025\/02\/20\/la-digitalizacion-clave-en-la-transformacion-del-sector-automotor-colombiano-rumbo-a-2025\/","title":{"rendered":"La digitalizaci\u00f3n, clave en la transformaci\u00f3n del sector automotor colombiano rumbo a 2025"},"content":{"rendered":"<p>NOTI-AMERICA | COLOMBIA<\/p>\n<p>El mercado automotor colombiano cerr\u00f3 el 2024 con 200.953 veh\u00edculos nuevos matriculados, lo que represent\u00f3 un incremento del 7,9 % con respecto a las 186.222 unidades vendidas en 2023, seg\u00fan datos de la industria. En cuanto a los veh\u00edculos el\u00e9ctricos e h\u00edbridos, se registraron 14.500 unidades matriculadas durante 2024, con un crecimiento del 25 % frente al a\u00f1o anterior.<\/p>\n<p>Por otro lado, la Asociaci\u00f3n Nacional de Movilidad Sostenible (Andemos) report\u00f3 que, en diciembre de 2024, el mercado de veh\u00edculos usados registr\u00f3 102.719 traspasos, un aumento del 21 % frente al mismo mes del a\u00f1o anterior. Dicho repunte permiti\u00f3 cerrar el a\u00f1o con 926.123 traspasos acumulados, un 1,7 % m\u00e1s que en 2023. Bogot\u00e1 lider\u00f3 este segmento con 298.969 traspasos, superando con creces a otras capitales principales del pa\u00eds.<\/p>\n<h3><strong>La digitalizaci\u00f3n como motor de cambio<\/strong><\/h3>\n<p>Estos resultados reflejan un panorama din\u00e1mico en el que la adopci\u00f3n de herramientas digitales se perfila como un factor determinante para el crecimiento y la competitividad. Expertos se\u00f1alan que la implementaci\u00f3n de tecnolog\u00edas enfocadas en mejorar la experiencia de los consumidores \u2014desde la b\u00fasqueda y selecci\u00f3n del veh\u00edculo hasta la compra o el financiamiento en l\u00ednea\u2014 es esencial para sostener el impulso del sector.<\/p>\n<p>Un caso representativo es el de la compa\u00f1\u00eda WCAR, que asegura haber duplicado sus ventas en comparaci\u00f3n con 2023, manteniendo as\u00ed el ritmo de crecimiento del periodo anterior. Esto adquiere especial relevancia si se tiene en cuenta que, de acuerdo con las cifras del sector, las ventas de carros \u2014particularmente los usados\u2014 no pasan por su mejor momento.<\/p>\n<p>\u201cEl 80 % de nuestros veh\u00edculos se reservan a trav\u00e9s de nuestra plataforma digital, brindando as\u00ed informaci\u00f3n detallada y transparencia en todo el proceso de compra\u201d, explica Walther Carvajal, representante de la firma.<\/p>\n<p>\u201cLa verdadera transformaci\u00f3n trasciende el marketing digital; implica procesar transacciones en l\u00ednea y ofrecer soluciones tecnol\u00f3gicas que realmente optimicen la experiencia de compra. Incluso hemos tenido el caso de un comprador de 90 a\u00f1os que adquiri\u00f3 su veh\u00edculo completamente por internet, con entrega directa en su domicilio. Adem\u00e1s, cerca del 30 % de nuestros carros se venden de manera 100 % online, de modo que los compradores los conocen f\u00edsicamente por primera vez el d\u00eda de la entrega, tras haber completado todo el proceso de manera virtual\u201d, relata.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NOTI-AMERICA | COLOMBIA El mercado automotor colombiano cerr\u00f3 el 2024 con 200.953 veh\u00edculos nuevos matriculados, lo que represent\u00f3 un incremento del 7,9 % con respecto a las 186.222 unidades vendidas en 2023, seg\u00fan datos&#46;&#46;&#46;<\/p>\n","protected":false},"author":135,"featured_media":62569,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10219548024599422_1632221337088128":"","twitter_242054905_242054905":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[3525],"tags":[],"class_list":["post-62568","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-automoviles","post_format-post-format-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v27.2) - 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