{"id":4984,"date":"2018-06-19T21:42:58","date_gmt":"2018-06-19T21:42:58","guid":{"rendered":"http:\/\/noti-america.com\/site\/alemania\/?p=4984"},"modified":"2018-06-19T21:42:58","modified_gmt":"2018-06-19T21:42:58","slug":"can-volkswagens-moia-offshoot-revolutionize-urban-mobility","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/principal\/2018\/06\/19\/can-volkswagens-moia-offshoot-revolutionize-urban-mobility\/","title":{"rendered":"Can Volkswagen’s Moia offshoot revolutionize urban mobility?"},"content":{"rendered":"

Source (dpa) By Thomas Str\u00fcnkelnberg\u00a0<\/span><\/i><\/strong><\/p>\n

\n

If you can’t beat them, join them. That seems to be the motivation behind Volkswagen’s move into the massive urban mobility market with its ride-sharing offshoot Moia.<\/p>\n

Car ownership no longer makes a lot of sense for people who live in congested cities, but these individuals still need to get around. That’s is where Moia comes in.<\/p>\n

Automotive companies like VW are aiming to grab a share of the burgeoning new economy in on-demand mobility which Uber has ushered in over the years.<\/p>\n

Moia will operate hundreds of on-demand shuttles in major German cities like Hamburg and eventually beyond.<\/p>\n

Uber’s ride-sharing platform is already used in more than 300 cities in countries all over the world and it enables millions of journeys per day for its huge user base.<\/p>\n

Moia uses an app to call up a vehicle, which also collects people along the way with a common or similar destination. The idea is both ecologically-sound and potentially lucrative.<\/p>\n

\u00abThis market is still in its infancy but it is going to be huge,\u00bb says Moia chief Ole Harms. Not that Moia is the only car-sharing service in town – the competition is fierce as firms like Ford and General Motors get involved.<\/p>\n

The car industry is responding to market change and Moia aims to win over customers whether they own a Volkswagen car or not.<\/p>\n

Uber has show the way although its mobility plans have upset numerous taxi companies and local authorities, Google is on board too and its Waymo outfit recently announced a plan to boost its fleet of autonomous runabouts by buying 62,000 minivans from Chrysler. Waymo is currently setting up a robot taxi service in the Arizona state city of Phoenix.<\/p>\n

German premium giants BMW and Mercedes-Benz have just merged their car-sharing businesses DriveNow and Car2Go in order to compete. BMW has also inked a deal with Intel to start production of self-driving cars by 2021.<\/p>\n

\u00abWe are experiencing a fundamental change in the industry,\u00bb said German automotive expert Stefan Bratzel. \u00abOwning a car is now just one of a number of options.\u00bb<\/p>\n

Car makers could just sell their cars to platforms like Uber but that would mean they are not in the driving seat.<\/p>\n

Ride-pooling is a simple concept using an app with a smartphone-based algorithm which brings together people heading in the same direction and arranges for them to be picked up and brought to their destination.<\/p>\n

A\u00a0test in Hanover with 35 VW\u00a0minibuses worked out well and VW has applied to operate 250 similar vehicles in the city at some point this year.<\/p>\n

A milestone for Moia is a major launch in Hamburg in 2019. The firm has applied to operate 1,000 all-electric shuttles in the city although initially 500 will ply the streets. What seems like a concession to taxi firms is unlikely to placate hackney carriage operators. They fear losing trade.<\/p>\n

Harms believes shuttles and taxis can operate alongside each other, since customer needs are different. \u00abIf you need to get to the airport in a hurry you will grab a taxi and not wait for enough passengers to fill a minibus,\u00bb said the Moia man. Taxis also offer more luggage space.<\/p>\n

In future autonomous cars will play a big part in all urban mobility concepts, but for the time being human drivers will be needed, said Harms.<\/p>\n

Moia argues too that its shuttles will reduce traffic density in cities, leading to less air pollution, noise and congestion.<\/p>\n

Angry taxi drivers have thrown a spoke in Moia’s wheel in Hanover by getting a court to order a probe into the firm’s licence to operate on-demand shuttles. The move will delay but not prevent the scheme from getting off the ground.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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