{"id":38888,"date":"2024-02-10T17:00:17","date_gmt":"2024-02-10T21:00:17","guid":{"rendered":"https:\/\/noti-america.com\/site\/principal\/2024\/02\/10\/las-10-empresas-con-mejor-reputacion-segun-los-colombianos\/"},"modified":"2024-02-10T17:00:17","modified_gmt":"2024-02-10T21:00:17","slug":"las-10-empresas-con-mejor-reputacion-segun-los-colombianos","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/principal\/2024\/02\/10\/las-10-empresas-con-mejor-reputacion-segun-los-colombianos\/","title":{"rendered":"Las 10 empresas con mejor reputaci\u00f3n seg\u00fan los colombianos"},"content":{"rendered":"

NOTI-AMERICA | COLOMBIA<\/p>\n

buho Clarity for Leaders ha desarrollado una metodolog\u00eda innovadora que indaga sobre la reputaci\u00f3n de las empresas en Colombia a partir de la opini\u00f3n ciudadana. Bajo la metodolog\u00eda de \u2018buho Reputation Insight<\/strong>\u2019, se ha publicado el \u00abPeople Reputation Index<\/strong>\u00bb en su primera edici\u00f3n, un \u00edndice detallado sobre las motivaciones de la ciudadan\u00eda para reconocer los esfuerzos o castigar las acciones de las empresas en su b\u00fasqueda por tener un rol relevante y reconocido en la sociedad.<\/p>\n

Para Sebastian Becerra, Gerente de Brand Research en buho \u201ceste estudio es una oportunidad para que las empresas se enfrenten a los crecientes riesgos reputacionales desde m\u00faltiples \u00e1ngulos y de manera permanente\u201d. El reporte detalla los resultados para 75 empresas con operaciones en Colombia.<\/p>\n

Para Juan Fernando Giraldo, socio fundador de buho – Clarity for Leaders, \u201cla reputaci\u00f3n debe ser medida para comprender las relaciones de las organizaciones con su cadena de valor. El People Reputation Index <\/strong>ofrece a las empresas de mayor exposici\u00f3n y reconocimiento, datos detallados sobre la sensibilidad de su capital reputacional con uno de esos actores: la gente. Esta es una audiencia fundamental en los momentos de crisis, al enfrentar retos regulatorios, ambientes polarizados o periodos de cambio social\u201d.<\/p>\n

El \u00edndice combina elementos de prominencia y valencia de las empresas m\u00e1s reconocidas por los colombianos desde 10 variables centrales de la reputaci\u00f3n, que incluyen sus productos, la relaci\u00f3n directa con sus audiencias, su capacidad de innovaci\u00f3n y compromiso con la sociedad, entre otras.<\/p>\n

Este es el \u2018People Reputation Index<\/strong>\u2019 de las 10 empresas con mejor reputaci\u00f3n seg\u00fan los colombianos:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
1. Alpina<\/td>\n90\/100<\/td>\n<\/tr>\n
2. Bancolombia<\/td>\n89\/100<\/td>\n<\/tr>\n
3. Coca Cola<\/td>\n85\/100<\/td>\n<\/tr>\n
4. Nutresa<\/td>\n82\/100<\/td>\n<\/tr>\n
5. Almacenes \u00c9xito Colombia<\/td>\n80\/100<\/td>\n<\/tr>\n
6. Ecopetrol<\/td>\n76\/100<\/td>\n<\/tr>\n
7. Bavaria<\/td>\n71\/100<\/td>\n<\/tr>\n
8. Nestl\u00e9 Colombia<\/td>\n70\/100<\/td>\n<\/tr>\n
9. Postob\u00f3n<\/td>\n63\/100<\/td>\n<\/tr>\n
10. Colombina<\/td>\n57\/100<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Una reputaci\u00f3n positiva es sin\u00f3nimo de con\ufb01anza, y \u00e9sta se traduce en resultados concretos para aquellas empresas comprometidas con la gesti\u00f3n responsable de su imagen corporativa.<\/p>\n

Durante m\u00e1s de 15 a\u00f1os el equipo de buho Clarity for Leaders ha desarrollado m\u00e9todos e indicadores que ayudan a empresas de diversos sectores a medir y gestionar sus esfuerzos en comunicaci\u00f3n y su reputaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

NOTI-AMERICA | COLOMBIA buho Clarity for Leaders ha desarrollado una metodolog\u00eda innovadora que indaga sobre la reputaci\u00f3n de las empresas en Colombia a partir de la opini\u00f3n ciudadana. Bajo la metodolog\u00eda de \u2018buho Reputation...<\/p>\n","protected":false},"author":135,"featured_media":38889,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10219548024599422_1632221337088128":"","twitter_242054905_242054905":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1669],"tags":[],"class_list":["post-38888","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-empresarios","post_format-post-format-image"],"acf":[],"yoast_head":"\nLas 10 empresas con mejor reputaci\u00f3n seg\u00fan los colombianos - Noti-America.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/noti-america.com\/site\/principal\/2024\/02\/10\/las-10-empresas-con-mejor-reputacion-segun-los-colombianos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las 10 empresas con mejor reputaci\u00f3n seg\u00fan los colombianos\" \/>\n<meta property=\"og:description\" content=\"NOTI-AMERICA | COLOMBIA buho Clarity for Leaders ha desarrollado una metodolog\u00eda innovadora que indaga sobre la reputaci\u00f3n de las empresas en Colombia a partir de la opini\u00f3n ciudadana. 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