{"id":38318,"date":"2024-02-03T14:38:48","date_gmt":"2024-02-03T18:38:48","guid":{"rendered":"https:\/\/noti-america.com\/site\/principal\/?p=38318"},"modified":"2024-02-03T14:38:48","modified_gmt":"2024-02-03T18:38:48","slug":"elecciones-en-eu-impulsaran-ganancias-de-google-y-meta","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/principal\/2024\/02\/03\/elecciones-en-eu-impulsaran-ganancias-de-google-y-meta\/","title":{"rendered":"Elecciones en EU impulsar\u00e1n ganancias de Google y Meta"},"content":{"rendered":"<p>NOTI-AMERICA.COM | M\u00c9XICO \u2013Google y Meta, dos de las empresas tecnol\u00f3gicas m\u00e1s grandes del mundo, ver\u00e1n un impulso en su negocio de publicidad este 2024 debido a las elecciones en Estados Unidos, que se realizar\u00e1n al inicio de noviembre de este a\u00f1o.<\/p>\n<p>En las elecciones de 2020, el gasto en propaganda de Joe Biden y Donald Trump alcanz\u00f3 los nueve mil 461 millones de d\u00f3lares.<\/p>\n<p>De acuerdo con la empresa de investigaci\u00f3n Insider Intelligence, en estas elecciones el gasto en publicidad pol\u00edtica crecer\u00e1 hasta 30 por ciento, especialmente por una mayor inversi\u00f3n en propaganda pol\u00edtica digital que alcanzar\u00e1 los tres mil 460 millones de d\u00f3lares, seg\u00fan la empresa de investigaci\u00f3n Insider Intelligence.<\/p>\n<p>Seg\u00fan el reporte, la publicidad digital puede ser mejor segmentada entre las audiencias y tener un menor costo que un anuncio de televisi\u00f3n, aunque ser\u00e1 el medio de comunicaci\u00f3n con el mayor presupuesto de publicidad pol\u00edtica.<\/p>\n<p>\u201cEl inter\u00e9s que se dar\u00e1 a la publicidad pol\u00edtica digital este 2024 ser\u00e1 un catalizador importante para el negocio de empresas como Google y Meta\u201d, indic\u00f3 Gil Luria, analista de D. A. Davidson and Companies.<\/p>\n<p>El negocio de la publicidad es uno de los pilares m\u00e1s importantes para ambas compa\u00f1\u00edas tecnol\u00f3gicas. Por ejemplo, la publicidad a Google le gener\u00f3 65 mil 517 millones de d\u00f3lares el \u00faltimo trimestre de 2023, 76 por ciento de sus ingresos totales, seg\u00fan su \u00faltimo reporte financiero.<\/p>\n<p>En 2023, ambas tecnol\u00f3gicas impulsaron su \u00e1rea de publicidad gracias a la Inteligencia Artificial, con herramientas que les ayudan a elegir a las audiencias de una manera menos costosa, as\u00ed como crear nuevas campa\u00f1as publicitarias.<\/p>\n<p>Controles sobre la IA<\/p>\n<p>Sin embargo, Google y Meta acordaron en 2023 regular las campa\u00f1as pol\u00edticas que tengan contenido generado por IA.<\/p>\n<p>En el caso de Google, cualquier campa\u00f1a pol\u00edtica que contenga imagen, video y audio generados con Inteligencia Artificial deber\u00e1 mencionarlo dentro del contenido de manera clara y visible para los usuarios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NOTI-AMERICA.COM | M\u00c9XICO \u2013Google y Meta, dos de las empresas tecnol\u00f3gicas m\u00e1s grandes del mundo, ver\u00e1n un impulso en su negocio de publicidad este 2024 debido a las elecciones en Estados Unidos, que se&#46;&#46;&#46;<\/p>\n","protected":false},"author":133,"featured_media":38319,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10219548024599422_1632221337088128":"","twitter_242054905_242054905":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[663],"tags":[],"class_list":["post-38318","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-actualidad","post_format-post-format-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v27.2) - 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