{"id":36599,"date":"2024-01-05T14:08:40","date_gmt":"2024-01-05T18:08:40","guid":{"rendered":"https:\/\/noti-america.com\/site\/principal\/?p=36599"},"modified":"2024-01-05T14:08:40","modified_gmt":"2024-01-05T18:08:40","slug":"adios-a-las-cookies-google-comienza-a-restringirlas-en-chrome","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/principal\/2024\/01\/05\/adios-a-las-cookies-google-comienza-a-restringirlas-en-chrome\/","title":{"rendered":"Adi\u00f3s a las cookies: Google comienza a restringirlas en Chrome"},"content":{"rendered":"<p>NOTI-AMERICA.COM | M\u00c9XICO \u2013 Google comenz\u00f3 el jueves a limitar las cookies de terceras partes para algunos usuarios de su navegador Chrome, el primer paso para abandonar definitivamente estos rastreadores criticados por su intrusividad, una decisi\u00f3n anunciada en 2020.<\/p>\n<p>\u00abComo se anunci\u00f3 anteriormente, Chrome limita por defecto las cookies de terceros para el 1 por ciento de sus usuarios, para facilitar las puebas antes de aumentar la capacidad al 100 por ciento de los usuarios a partir del tercer trimestre de 2024\u00bb, indic\u00f3 el gigante estadounidense en una entrada de su blog.<\/p>\n<p>Google se\u00f1al\u00f3 que la eliminaci\u00f3n total de las cookies de terceros solo se llevar\u00e1 a cabo despu\u00e9s de recibir el visto bueno de la Autoridad de Competencia y Mercados (CMA) del Reino Unido sobre posibles problemas de competencia.<\/p>\n<p>Las cookies, archivos inform\u00e1ticos utilizados para rastrear la navegaci\u00f3n de los usuarios y ofrecerles anuncios personalizados, han estado sujetas a una regulaci\u00f3n m\u00e1s estricta desde la implementaci\u00f3n de varias normativas, como el Reglamento General de Protecci\u00f3n de Datos (RGPD) de la Uni\u00f3n Europea en 2016, as\u00ed como una ley en California.<\/p>\n<p>El t\u00e9rmino \u00abcookies de terceros\u00bb se utiliza para referirse a las cookies que provienen de los sitios visitados y no del propio navegador.<\/p>\n<p>En enero de 2020, Google anunci\u00f3 su compromiso de abandonar estas cookies de terceros en un plazo de dos a\u00f1os. La implementaci\u00f3n de esta reforma se pospuso varias veces antes de entrar en vigencia a principios de enero.<\/p>\n<p>Google ha estado trabajando durante varios a\u00f1os en un sistema alternativo a las cookies, vinculado al navegador y no a los sitios visitados.<\/p>\n<p>En lugar de dirigirse a los usuarios individualmente, los anunciantes se centran en segmentos de audiencia (llamados \u00abFLoC\u00bb) que incluyen a cientos o miles de personas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NOTI-AMERICA.COM | M\u00c9XICO \u2013 Google comenz\u00f3 el jueves a limitar las cookies de terceras partes para algunos usuarios de su navegador Chrome, el primer paso para abandonar definitivamente estos rastreadores criticados por su intrusividad,&#46;&#46;&#46;<\/p>\n","protected":false},"author":133,"featured_media":36600,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10219548024599422_1632221337088128":"","twitter_242054905_242054905":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[663],"tags":[],"class_list":["post-36599","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-actualidad","post_format-post-format-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v27.2) - 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