{"id":27248,"date":"2023-05-30T03:45:51","date_gmt":"2023-05-30T07:45:51","guid":{"rendered":"https:\/\/noti-america.com\/site\/principal\/?p=27248"},"modified":"2023-05-30T18:04:35","modified_gmt":"2023-05-30T22:04:35","slug":"que-es-una-superapp-y-para-que-sirve","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/principal\/2023\/05\/30\/que-es-una-superapp-y-para-que-sirve\/","title":{"rendered":"\u00bfQu\u00e9 es una superapp y para qu\u00e9 sirve?"},"content":{"rendered":"<p>Con el avance de las aplicaciones m\u00f3viles, cada vez se escucha m\u00e1s el t\u00e9rmino \u201c<strong>superapp<\/strong>\u201d, el cual se refiere a las apps multiprop\u00f3sito que poco a poco van siendo m\u00e1s conocidas y utilizadas por las personas.<\/p>\n<p>\u00bfC\u00f3mo fue que surgieron este tipo de plataformas y por qu\u00e9 cada vez son m\u00e1s exitosas?<\/p>\n<h2><strong>\u00bfQu\u00e9 es una superapp?\u00a0<\/strong><\/h2>\n<p>Es una aplicaci\u00f3n m\u00f3vil que contiene varias herramientas para diferentes prop\u00f3sitos, que pueden ser desde Finanzas \u2014cuenta digital, pago de servicios, transferencias, QR\u2014 hasta Entretenimiento \u2014streaming, TV en vivo, juegos\u2014 o Shopping \u2014marketplaces, pedidos a domicilio\u2014.<\/p>\n<p>Bajo este esquema, una superapp se vuelve m\u00e1s atractiva para los usuarios porque tienen la posibilidad de tener varias funciones desde una sola plataforma, en lugar de descargar varias y saturar la memoria de su dispositivo o tener que ingresar sus datos personales para abrir distintas cuentas.<\/p>\n<h2><strong>\u00bfC\u00f3mo surgieron?<\/strong><\/h2>\n<p>Se puede decir que\u00a0<strong>las superapps\u00a0<\/strong>\u2014tambi\u00e9n escrito como\u00a0<strong>s\u00faper app<\/strong>\u00a0o<strong>\u00a0super app<\/strong>\u2014 comenzaron a popularizarse gracias a China, espec\u00edficamente con WeChat.<\/p>\n<p>WeChat es una superapp desarrollada por Tencen, la cual fue dise\u00f1ada en un inicio para ser la competencia de apps de mensajer\u00eda como WhastApp, para terminar siendo una plataforma multiprop\u00f3sito donde los usuarios no s\u00f3lo pueden enviar mensajes y hacer llamadas, sino administrar sus finanzas, pedir viajes o comida, entre muchas otras funciones.<\/p>\n<p>Podemos encontrar otros ejemplos de apps que poco a poco est\u00e1n convirti\u00e9ndose en super aplicaciones, como AliPay, Grab, Rappi o Mercado Pago, al igual que plataformas que ya nacieron bajo esta etiqueta, como\u00a0<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=mx.app.baz.superapp\">baz s\u00faperapp<\/a>.<\/p>\n<p>De acuerdo con informaci\u00f3n reportada por ThinkBig, se espera que para el 2027 m\u00e1s del 50% de los usuarios a nivel mundial ya est\u00e9n utilizando una superapp.<\/p>\n<h2><strong>\u00bfQu\u00e9 ventajas tienen las superapps?<\/strong><\/h2>\n<p>Como ya mencionamos, algunos de los\u00a0<strong>beneficios principales de las superapps\u00a0<\/strong>son que prometen un menor uso de almacenamiento en los dispositivos, as\u00ed como poder acceder a diferentes herramientas desde una sola cuenta, garantizando m\u00e1s privacidad de los datos personales.<\/p>\n<p>Otras ventajas son:<\/p>\n<ul>\n<li>Operaciones m\u00e1s simples y r\u00e1pidas.<\/li>\n<li>Mejor experiencia del usuario, al no tener que aprender a utilizar distintas aplicaciones y poder recibir apoyo de un \u00fanico centro de soporte.<\/li>\n<li>Mayor inclusi\u00f3n digital y financiera, ya que permite a los peque\u00f1os negocios o comerciantes incluir pagos electr\u00f3nicos de sus productos o servicios y expandir su clientela.<\/li>\n<\/ul>\n<p>Las\u00a0<strong>superapps\u00a0<\/strong>llegaron para quedarse y seguramente seguir\u00e1n sorprendiendo con herramientas y procesos innovadores para los usuarios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el avance de las aplicaciones m\u00f3viles, cada vez se escucha m\u00e1s el t\u00e9rmino \u201csuperapp\u201d, el cual se refiere a las apps multiprop\u00f3sito que poco a poco van siendo m\u00e1s conocidas y utilizadas por&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":27249,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_10219548024599422_1632221337088128":"","twitter_242054905_242054905":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[663,9],"tags":[],"class_list":["post-27248","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-actualidad","category-tecnologia","post_format-post-format-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v27.2) - 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