{"id":6075,"date":"2021-03-13T21:06:25","date_gmt":"2021-03-13T21:04:27","guid":{"rendered":"https:\/\/noti-america.com\/site\/mexico\/2021\/03\/13\/grupo-imu-habilita-wifi-gratuitos-en-parabuses\/"},"modified":"2021-03-14T01:06:28","modified_gmt":"2021-03-14T01:06:28","slug":"grupo-imu-habilita-wifi-gratuitos-en-parabuses","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/mexico\/2021\/03\/13\/grupo-imu-habilita-wifi-gratuitos-en-parabuses\/","title":{"rendered":"Grupo IMU habilita WiFi gratuitos en parabuses"},"content":{"rendered":"<p style=\"text-align: justify;\">Nota de Prensa &#8211; Comunicae Media<\/p>\n<p style=\"text-align: justify;\"><strong>Los puntos de conexi\u00f3n en tres de las principales ciudades del pa\u00eds -CDMX, Guadalajara y Monterrey- ayudar\u00e1n a resolver la necesidad de mayor conectividad que tienen los mexicanos en la actualidad. Contar con m\u00e1s puntos de conectividad inal\u00e1mbrica multiplica la difusi\u00f3n estrat\u00e9gica de los mensajes publicitarios y contribuye a crear lealtad con las marcas que los patrocinan<\/strong><\/p>\n<p style=\"text-align: justify;\">Grupo IMU, empresa mexicana l\u00edder en publicidad exterior, habilit\u00f3 puntos de conectividad WiFi en 600 parabuses de las principales plazas del pa\u00eds, con lo que contribuir\u00e1 a resolver la creciente demanda ciudadana de contar con m\u00e1s lugares de conexi\u00f3n inal\u00e1mbrica gratuita, al mismo tiempo que ampl\u00eda el espectro de usuarios alcanzados por sus clientes.<\/p>\n<p style=\"text-align: justify;\">Con m\u00e1s puntos de WiFi las personas podr\u00e1n navegar en parabuses y comunicarse con sus familiares o amigos mientras esperan el transporte p\u00fablico sin tener que gastar sus datos m\u00f3viles, al tiempo que se crean v\u00ednculos con las marcas que patrocinan ese servicio y que con este tipo de acciones demuestran su preocupaci\u00f3n leg\u00edtima por sus audiencias.<\/p>\n<p style=\"text-align: justify;\">La publicidad en puntos con conectividad inal\u00e1mbrica para dispositivos m\u00f3viles \u201cpermite un mayor dinamismo en sus distintas versiones y multiplica el alcance de los mensajes, ya que por ejemplo, en 600 puntos con WiFi se consigue catorcenalmente poco m\u00e1s de un mill\u00f3n de conexiones, lo que representa un mill\u00f3n de impactos\u201d, destac\u00f3 \u00c1ngel Romo, Gerente de Mercadotecnia de Grupo IMU.<\/p>\n<p style=\"text-align: justify;\"><strong><em>IMUTracking<\/em>, un producto m\u00e1s de conectividad<\/strong><br \/>\nAl incremento en su oferta de conectividad inal\u00e1mbrica, se suma el lanzamiento de\u00a0<em>IMUTracking<\/em>, una plataforma publicitaria que permite a las marcas hacer una extensi\u00f3n de las campa\u00f1as\u00a0<em>Out of Home\u00a0<\/em>(OOH) en dispositivos m\u00f3viles, ya que las personas que ven la publicidad exterior en los formatos de Grupo IMU son impactadas tambi\u00e9n en sus celulares.<\/p>\n<p style=\"text-align: justify;\">El\u00a0<em>mix<\/em>\u00a0entre la publicidad exterior y la digital optimiza los recursos de esta industria para que las marcas lleguen a un mayor n\u00famero de clientes potenciales con mensajes tanto en parabuses, como en sus dispositivos m\u00f3viles.<\/p>\n<p style=\"text-align: justify;\">El OOH da presencia en las calles a los clientes y llega a audiencias masivas; ahora, con la incorporaci\u00f3n del\u00a0<em>IMUTracking<\/em>, las marcas pueden incrementar el alcance de sus campa\u00f1as en digital. Con la incorporaci\u00f3n de estas soluciones tecnol\u00f3gicas que refuerzan su oferta, Grupo IMU refrenda su liderazgo en el sector de la publicidad exterior en M\u00e9xico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nota de Prensa &#8211; Comunicae Media Los puntos de conexi\u00f3n en tres de las principales ciudades del pa\u00eds -CDMX, Guadalajara y Monterrey- ayudar\u00e1n a resolver la necesidad de mayor conectividad que tienen los mexicanos&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":6077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_242054905_242054905":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[722],"tags":[],"class_list":["post-6075","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-actualidad","post_format-post-format-image"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v27.2) - 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