{"id":7183,"date":"2020-05-05T15:27:19","date_gmt":"2020-05-05T15:27:19","guid":{"rendered":"http:\/\/noti-america.com\/site\/us-fl\/?p=7183"},"modified":"2020-05-05T15:27:19","modified_gmt":"2020-05-05T15:27:19","slug":"duque-contrata-3-350-millones-para-manejo-de-sus-redes-sociales","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/florida\/2020\/05\/05\/duque-contrata-3-350-millones-para-manejo-de-sus-redes-sociales\/","title":{"rendered":"Duque contrata $3.350 millones para manejo de sus redes sociales"},"content":{"rendered":"<h2 class=\"entry-sub-title\" style=\"text-align: center\">Con recursos para la paz, la Presidencia ha contratado a Du Brands SAS, firma que manej\u00f3 gran parte de la publicidad de la campa\u00f1a de Duque<\/h2>\n<p style=\"text-align: justify\">\n<p style=\"text-align: justify\">El pasado 30 de abril, la Presidencia de la Rep\u00fablica suscribi\u00f3 un\u00a0<strong>contrato directo por $3.350 millones<\/strong>\u00a0de pesos con la firma\u00a0<strong>Du Brands SAS<\/strong>,\u00a0<strong>conocida por trabajar en campa\u00f1a pol\u00edtica\u00a0<\/strong>con el entonces candidato\u00a0<strong>Iv\u00e1n Duque,\u00a0<\/strong>precisamente para que maneje la estrategia digital, de redes y contenidos de la Presidencia de la Rep\u00fablica durante el a\u00f1o 2020. En medio del duro momento que vive Colombia como consecuencia del coronavirus.<\/p>\n<p style=\"text-align: justify\">Esta empresa ya hab\u00eda sido contratada para la estrategia de redes del Presidente en otras dos ocasiones. Pero el nuevo contrato tiene un componente para la \u201c<strong>definici\u00f3n e implementaci\u00f3n de la estrategia de imagen y posicionamiento online del Presidente<\/strong>\u201d en momentos en que el mandatario le habla al pa\u00eds todos los d\u00edas sobre la evoluci\u00f3n del coronavirus.<\/p>\n<p style=\"text-align: justify\">El contrato tambi\u00e9n contempla que se entreguen informes sobre\u00a0<strong>tendencias en redes en torno a temas de riesgo reputacional\u00a0<\/strong>u oportunidades de participaci\u00f3n.<\/p>\n<p style=\"text-align: justify\">En un contrato anterior, pagado con la cuenta del Fondo de Programas Especiales para la Paz, la Presidencia le hab\u00eda pedido a Du Brands \u201c<strong>crear, recibir, depurar, verificar\u00a0y actualizar\u00a0las listas de influenciadores digitales<\/strong>\u201d con el prop\u00f3sito de interactuar con ellos.<\/p>\n<p style=\"text-align: justify\">La supervisi\u00f3n del contrato queda a cargo del consejero de comunicaciones\u00a0<strong>Hassan Nasar<\/strong>, quien conceptu\u00f3 en el documento que \u201cteniendo en cuenta la coyuntura nacional y las actividades en materia de<strong>\u00a0movilizaciones sociales iniciadas el 21 de noviembre de 2019<\/strong>, a partir del cual se declararon diversos toques de queda en el pa\u00eds, surge la necesidad de conocer la percepci\u00f3n de la sociedad acerca del estado actual de las pol\u00edticas p\u00fablicas, los avances y logros del Gobierno para identificar las acciones a seguir, con el fin de facilitar la interacci\u00f3n entre el ciudadano y la administraci\u00f3n p\u00fablica y dotar de herramientas institucionales la Conversaci\u00f3n Nacional propuesta por el Gobierno\u201d.<\/p>\n<p style=\"text-align: justify\">Du Brands recibi\u00f3 en la primera vuelta presidencial de 2018\u00a0<strong>$10.666.887.361<\/strong>\u00a0por concepto de publicidad y pauta. En segunda vuelta recibieron\u00a0<strong>$4.849.624.140<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con recursos para la paz, la Presidencia ha contratado a Du Brands SAS, firma que manej\u00f3 gran parte de la publicidad de la campa\u00f1a de Duque El pasado 30 de abril, la Presidencia de&#46;&#46;&#46;<\/p>\n","protected":false},"author":71,"featured_media":4659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_242054905_242054905":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[533,4,630],"tags":[],"class_list":["post-7183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-internacionales","category-noticias"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v27.2) - 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