{"id":6908,"date":"2020-04-20T19:18:00","date_gmt":"2020-04-20T19:18:00","guid":{"rendered":"http:\/\/noti-america.com\/site\/us-fl\/?p=6908"},"modified":"2020-04-20T19:18:00","modified_gmt":"2020-04-20T19:18:00","slug":"lecciones-de-economia-2","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/florida\/2020\/04\/20\/lecciones-de-economia-2\/","title":{"rendered":"LECCIONES DE ECONOM\u00cdA"},"content":{"rendered":"<p style=\"text-align: justify\">Por: Javier Enrique Delgado P. Economista-MBA-PhD ( c )\u00a0 jotaedepe@gmail.com<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-6824\" src=\"http:\/\/noti-america.com\/site\/us-fl\/wp-content\/uploads\/sites\/16\/2020\/04\/Javier-delgado-300x159.jpg\" alt=\"Javier Delgado\" width=\"300\" height=\"159\" srcset=\"https:\/\/noti-america.com\/site\/florida\/wp-content\/uploads\/sites\/16\/2020\/04\/Javier-delgado-300x159.jpg 300w, https:\/\/noti-america.com\/site\/florida\/wp-content\/uploads\/sites\/16\/2020\/04\/Javier-delgado-768x407.jpg 768w, https:\/\/noti-america.com\/site\/florida\/wp-content\/uploads\/sites\/16\/2020\/04\/Javier-delgado.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\"><strong>\u201cTeor\u00eda Econ\u00f3mica en tiempos del COVID-19\u201d<\/strong><\/p>\n<p style=\"text-align: justify\">Poco a poco vamos adapt\u00e1ndonos m\u00e1s a una realidad de confinamiento preventivo y aislamiento, las relaciones sociales se trasforman y como lo pudimos estudiar en el art\u00edculo pasado, tambi\u00e9n cambian las relaciones de mercado.<\/p>\n<p style=\"text-align: justify\">Esta entrega ser\u00e1 un compartir de ideas y tips para que podamos estar preparados ante un posible desaceleramiento de la econom\u00eda y podamos minimizar los impactos y maximizar nuestros ingresos adapt\u00e1ndonos a las nuevas din\u00e1micas.<\/p>\n<p style=\"text-align: justify\">Lo primero que debemos entender es que la cadena de abastecimiento, ese camino que recorren los productos desde su extracci\u00f3n hasta su consumo final, est\u00e1 transform\u00e1ndose a nivel mundial. Las limitaciones en el transporte de bienes y los cierres de fronteras comerciales incentivan las econom\u00edas locales y nos llevan a una din\u00e1mica de acortamiento de esta cadena. Todo esto es posible gracias a las tecnolog\u00edas de informaci\u00f3n y comunicaciones.<\/p>\n<p style=\"text-align: justify\">Entramos entonces a una era que ya se ven\u00eda perfilando desde el inicio de este siglo pero que con la situaci\u00f3n actual se convierte en la principal alternativa, se trata de la Econom\u00eda Colaborativa. La cooperaci\u00f3n entre todos los agentes econ\u00f3micos, el uso de plataformas tecnol\u00f3gicas para mejorar y optimizar las transacciones y la aparici\u00f3n del concepto de \u201cprosumidor\u201d (somos al mismo tiempo productores y consumidores) hacen que la Econom\u00eda Colaborativa sea la \u00fanica salida posible, yo lo dir\u00eda, parafraseando a Margaret Thatcher y con un poco de spanglish, <strong>Econom\u00eda ColaboraTINA<\/strong>\u201d (There is No Alternative).<\/p>\n<p style=\"text-align: justify\">Entonces, \u00bfQu\u00e9 hacer para que mi negocio o actividad econ\u00f3mica no sucumba ante los efectos de la pandemia? He aqu\u00ed un compendio de ideas a manera de dec\u00e1logo y un acr\u00f3stico de tips para que analicemos y cada uno pueda implementarlas. Vale la pena decir que se trata de un resumen basado en mis estudios y aplicaciones sobre las propuestas de Michael Porter, Jeremy Riftkin entre otros y que he utilizado en varias de mis consultor\u00edas a emprendedores. (les recomiendo profundizar en estos autores)<\/p>\n<p style=\"text-align: justify\">Dec\u00e1logo de alistamiento al nuevo orden econ\u00f3mico<\/p>\n<ol style=\"text-align: justify\">\n<li>Identificar en que sector de la econom\u00eda me encuentro. Primario (extractivo) Secundario (industrial) Terciario (comercial y de servicios)<\/li>\n<li>Identificar que plataformas o tecnolog\u00edas est\u00e1n disponibles para mi negocio<\/li>\n<li>Redefinir mi nicho de mercado<\/li>\n<li>Redefinir mi oferta de productos o servicios<\/li>\n<li>Identificar el alcance de mi mercado<\/li>\n<li>Analizar estrategias de mercado local o regional<\/li>\n<li>Identificar alianzas con mis grupos de inter\u00e9s (proveedores, competidores, clientes)<\/li>\n<li>Repensar mi estructura de costos estudiando posibles econom\u00edas de escala.<\/li>\n<li>Repensar mis din\u00e1micas de producci\u00f3n, mercadeo y distribuci\u00f3n.<\/li>\n<li>Identificar alternativas y nuevas estrategias de mercado.<\/li>\n<\/ol>\n<p style=\"text-align: justify\">ACROSTICO DE LA ESPERANZA<\/p>\n<p style=\"text-align: justify\"><strong>C<\/strong>ooperar, trabajar unidos entre agentes econ\u00f3micos<\/p>\n<p style=\"text-align: justify\"><strong>O<\/strong>ptimizar nuestros recursos<\/p>\n<p style=\"text-align: justify\"><strong>V<\/strong>italizar nuestras estrategias de marketing (orientarnos a lo digital)<\/p>\n<p style=\"text-align: justify\"><strong>I<\/strong>nnovar en todos los aspectos del negocio<\/p>\n<p style=\"text-align: justify\"><strong>D<\/strong>iferenciarnos, buscar navegar hacia \u201coc\u00e9anos azules\u201d<\/p>\n<p style=\"text-align: justify\">Y que quede atr\u00e1s el 2019 y este 2020 sea la oportunidad para impulsar una nueva din\u00e1mica de mercado donde valoremos la producci\u00f3n sostenible, el consumo local, la integraci\u00f3n de cadenas productivas, la asociatividad, los clusters, los mercados colaborativos y dem\u00e1s estrategias que hasta ahora se aplicaban en menor escala y que se han convertido es esa condici\u00f3n \u201cSine qua Non\u201d para mantener los negocios vigentes.<\/p>\n<p style=\"text-align: justify\">Reflexi\u00f3n: \u00a0D\u00e9monos la oportunidad de dialogar y compartir las estrategias y aprovechemos este espacio para comunicarnos (quedo a su entera disposici\u00f3n). D\u00e9jenme saber sus comentarios y opiniones sobre todas estas ideas y compartan la manera en que est\u00e1n aplic\u00e1ndolas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por: Javier Enrique Delgado P. Economista-MBA-PhD ( c )\u00a0 jotaedepe@gmail.com &nbsp; \u201cTeor\u00eda Econ\u00f3mica en tiempos del COVID-19\u201d Poco a poco vamos adapt\u00e1ndonos m\u00e1s a una realidad de confinamiento preventivo y aislamiento, las relaciones sociales&#46;&#46;&#46;<\/p>\n","protected":false},"author":71,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_242054905_242054905":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[5,12],"tags":[],"class_list":["post-6908","post","type-post","status-publish","format-standard","hentry","category-economia","category-opinion"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LECCIONES DE ECONOM\u00cdA - Florida | Noti-America.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/noti-america.com\/site\/florida\/2020\/04\/20\/lecciones-de-economia-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LECCIONES DE ECONOM\u00cdA\" \/>\n<meta property=\"og:description\" content=\"Por: Javier Enrique Delgado P. 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