{"id":6768,"date":"2019-12-26T19:29:02","date_gmt":"2019-12-26T19:29:02","guid":{"rendered":"http:\/\/noti-america.com\/site\/us-fl\/2019\/12\/26\/hiper-personalizacion-de-mensajes-tendencia-para-2020-por-grw-marketing\/"},"modified":"2019-12-26T23:29:27","modified_gmt":"2019-12-26T23:29:27","slug":"hiper-personalizacion-de-mensajes-tendencia-para-2020-por-grw-marketing","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/florida\/2019\/12\/26\/hiper-personalizacion-de-mensajes-tendencia-para-2020-por-grw-marketing\/","title":{"rendered":"HIPER-PERSONALIZACI\u00d3N DE MENSAJES, TENDENCIA PARA 2020 Por: GRW Marketing"},"content":{"rendered":"

HIPER-PERSONALIZACI\u00d3N DE MENSAJES, TENDENCIA PARA 2020<\/strong><\/p>\n

\"\"<\/p>\n

 <\/p>\n

Identity resolution habilita a las empresas a crear experiencias personalizadas<\/p>\n

El Growth Hacking es una metodolog\u00eda que saca provecho del pensamiento cr\u00edtico, ciencia de datos, marketing digital, iteraciones \u00e1giles y software a la medida, con el objetivo \u00fanico de producir crecimiento.<\/p>\n

Este parte de una idea b\u00e1sica: crecer aplicando estrategias que combinan creatividad, an\u00e1lisis de datos, e inteligencia artificial.<\/p>\n

En la actualidad, la competencia est\u00e1 demostrando que no deja de crecer y los perfiles digitales est\u00e1n m\u00e1s demandados que nunca; para formar parte de este nuevo mundo empresarial que est\u00e1 por llegar, o se toma la delantera o nos quedamos fuera, abre di\u00e1logo Gerardo Sandoval, CEO, cofundador y Senior Growth Hacker de GRW.Marketing.
\nPara que esto no ocurra, es preciso revisar las Tendencias Growth Hacking 2020.<\/p>\n

La raz\u00f3n por la que millones de empresas en el mundo conf\u00edan en esta metodolog\u00eda, radica en que las estrategias de crecimiento siguen siendo el foco de todos los negocios, convirtiendo al Growth Hacking en el verdadero motor de crecimiento para los negocios.<\/p>\n

As\u00ed como Instagram, Facebook, AirBnB, Twitter o Dropbox eran startups que crecieron hasta llegar a lo que son hoy en d\u00eda, apoy\u00e1ndose en Growth Hackers, y dejaron de ser startups a pasar a empresas mil millonarias; cualquier empresa puede probar esta metodolog\u00eda y comprobar en tiempo real, su efectividad.<\/p>\n

Las tendencias que prevalecer\u00e1n para el pr\u00f3ximo a\u00f1o, en materia de Growth Hacking:<\/p>\n

\n

    \n
  1. LA HUMANIZACI\u00d3N<\/li>\n<\/ol>\n

    La m\u00e1s fuerte, sin duda, es el regreso a lo humano. El exceso de tecnolog\u00eda nos lleva de vuelta a la humanizaci\u00f3n, pero dentro de un marco digitalizado. El desaf\u00edo m\u00e1s grande es apalancarnos en la tecnolog\u00eda para generar mejores experiencias humanas; personalizando las campa\u00f1as de marketing y ventas, bas\u00e1ndolas en el engagement y la confianza que genera la marca en sus clientes.<\/p>\n

    \u00a0<\/strong><\/p>\n

      \n
    1. PEOPLE BASED MARKETING<\/li>\n<\/ol>\n

      Un modelo estrat\u00e9gico que se basa en las necesidades y gustos de cada usuario. As\u00ed, el anuncio no aspira a llegar a un m\u00e1ximo de personas con un perfil similar, sino a un solo individuo a partir de las caracter\u00edsticas de su perfil y tambi\u00e9n de sus preferencias.<\/p>\n

      Facebook fue qui\u00e9n acu\u00f1\u00f3 este t\u00e9rmino en 2014 y populariz\u00f3 la idea de que las marcas pod\u00edan apelar directamente al perfil de cada individuo a partir de toda la data que se tiene de \u00e9l.<\/p>\n

      \n

        \n
      1. ACCOUNT BASED MARKETING
        \nLa metodolog\u00eda ABM combina metodolog\u00edas de marketing y ventas, enfocadas en captar empresas objetivo espec\u00edficas. Esta tambi\u00e9n va a resultar imprescindible para cualquier empresa dedicada al B2B, independientemente del sector.<\/li>\n<\/ol>\n

        \u00a0<\/strong><\/p>\n

          \n
        1. NUEVOS FORMATOS DE ANUNCIOS<\/li>\n<\/ol>\n

          Los llamados \u00abLead form extensions\u00bb son los nuevos formatos de anuncios para Ads, que incluyen extensiones que permiten incorporar formularios de captaci\u00f3n, tal y como ya existen en las plataformas de Twitter, Facebook o LinkedIn.<\/p>\n

          \u00a0<\/strong><\/p>\n

            \n
          1. HABLAR CON LOS CLIENTES POR WHATSAPP<\/li>\n<\/ol>\n

            Aunque ya hay plataformas como landbot que permiten utilizarlo d\u00eda a d\u00eda, en 2020 veremos c\u00f3mo su uso se extender\u00e1 de forma cada vez m\u00e1s masiva.<\/p>\n

            \n

              \n
            1. FUENTES DE INFORMACI\u00d3N M\u00c1S ASERTIVA<\/li>\n<\/ol>\n

              Adem\u00e1s de una prevalencia a entregar informaci\u00f3n m\u00e1s pertinente para cada mercado y cada usuario; todo apunta que el perfil de\u00a0Data Storyteller tienda a ganar importancia, sobre todo en base a que cada usuario quiere escuchar historias que lo conecten con las marcas.<\/p>\n

              \n

              Es inevitable que herramientas como Identity Resolution habilite a las empresas a crear estrategias de people based marketing, experiencias personalizadas. De manera que se cree una especie de cluster, por ejemplo: mam\u00e1s divorciadas con ni\u00f1os de tal a tal edad, sin trabajo.<\/p>\n

              Esta hiper personalizaci\u00f3n de mensajes va a generar otros retos, y abre un nuevo panorama sobre contenidos y alcance.<\/p>\n","protected":false},"excerpt":{"rendered":"

              HIPER-PERSONALIZACI\u00d3N DE MENSAJES, TENDENCIA PARA 2020   Identity resolution habilita a las empresas a crear experiencias personalizadas El Growth Hacking es una metodolog\u00eda que saca provecho del pensamiento cr\u00edtico, ciencia de datos, marketing digital,...<\/p>\n","protected":false},"author":2,"featured_media":6771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"yes","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[630],"tags":[],"class_list":["post-6768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"aioseo_notices":[],"yoast_head":"\nHIPER-PERSONALIZACI\u00d3N DE MENSAJES, TENDENCIA PARA 2020 Por: GRW Marketing - 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