{"id":5836,"date":"2018-09-24T00:09:30","date_gmt":"2018-09-24T00:09:30","guid":{"rendered":"http:\/\/noti-america.com\/site\/us-fl\/2018\/09\/24\/5509\/"},"modified":"2018-09-24T00:09:34","modified_gmt":"2018-09-24T00:09:34","slug":"5509","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/florida\/2018\/09\/24\/5509\/","title":{"rendered":""},"content":{"rendered":"

\"\"\u00a0<\/i><\/h1>\n

El relato corporativo<\/strong><\/h1>\n

 <\/p>\n

\"\"18:50, el sal\u00f3n de clase comienza a llenarse y los 15 alumnos van entrando ruidosos, con las vivencias del d\u00eda a cuestas, pregunt\u00e1ndose qu\u00e9 es esto del storytelling corporativo y c\u00f3mo podr\u00e1n incluir esta herramienta en su mapa profesional futuro. Con anterioridad he repasado sus perfiles: ninguno pasa de los 35 a\u00f1os. Tres continentes y diez nacionalidades conforma esta mezcla cultural, muestra inequ\u00edvoca de la herencia familiar, geogr\u00e1fica e hist\u00f3rica que cada uno trae al MBA que cursan ahora en Barcelona.<\/p>\n

El escenario est\u00e1 definido por dos tiempos y ritmos bien marcados. El de ellos, uno pleno de las expectativas propias de su juventud, y el m\u00edo, reflejo del c\u00famulo de experiencias que el fluir natural de la vida ha ido present\u00e1ndome. Ventanas que se cierran al pasado y otras que se abren al ma\u00f1ana, durante unas horas compartiremos la ventana del \u201cahora\u201d.<\/p>\n

\u201c\u00bfQui\u00e9nes son relatores?\u201d La pregunta los toma de sorpresa, quiz\u00e1s esperaban algo como, \u201c\u00bfQu\u00e9 es el storytelling corporativo?\u201d. Quiz\u00e1s algunos ya tra\u00edan una respuesta estudiada. Solo tres del grupo levantan t\u00edmidamente la mano, el resto todav\u00eda no conscientes de que el relato viene impreso en su ADN, segu\u00edan a la espera de las definiciones de costumbre, trilladas y vac\u00edas del componente emocional que nos define como seres humanos.\u00a0 Solo al reconocernos como relatores de nuestra propia historia podemos encontrar su aplicaci\u00f3n corporativa.<\/p>\n

El relato se lo adue\u00f1aron desde hace tiempo las gerencias de mercadeo y publicidad. Han comprendido que lo que distingue un producto de otro es la cara detr\u00e1s de la marca y que la fidelidad del mercado se debe m\u00e1s a las creencias y valores de esa \u201ccara\u201d que al propio producto. Pero, \u00bfes \u00e9ste su \u00fanico uso? Las empresas consolidadas, transnacionales o no, los nuevos emprendedores con visi\u00f3n amplia, saben que los beneficios del relato se extiende a todos los \u00e1mbitos de la acci\u00f3n empresarial. Con solo hacernos las preguntas importantes, aprovechar la inteligencia emocional individual y colectiva de su recurso humano, e identificar el p\u00fablico objetivo y el mensaje, podremos continuar a la fase de dise\u00f1ar estrategias, acciones, tiempos y medios de difusi\u00f3n. Convertir el relato corporativo en una herramienta permanente y transversal de nuestra actividad profesional es un proceso fascinante, apasionante. Para lograr el resultado esperado, requiere intenci\u00f3n, creatividad y continuidad. Mas de igual importancia que su efecto en la rentabilidad del Plan de Negocios, es el sentido de pertenencia, cohesi\u00f3n y solidaridad que inspira en el equipo humano de la organizaci\u00f3n que lo apadrina.<\/p>\n

El storytelling corporativo tiene una metodolog\u00eda, sin duda, una estructura dise\u00f1ada para el logro de objetivos espec\u00edficos, pero su receta ideal, como en la buena cocina, requiere de un preciso balance de ingredientes. Como una imagen vale m\u00e1s que mil palabras, les dejo el link de un ejemplo que re\u00fane esta f\u00f3rmula.<\/p>\n

 <\/p>\n

\u00bfCon cu\u00e1l historia te quedas?<\/p>\n

 <\/p>\n

 <\/p>\n

https:\/\/www.youtube.com\/watch?v=siBRvC9YSc4<\/p>\n

 <\/p>\n

Luisa Himiob<\/b>
\n+34.651674287
\nwww.luisahimiob.com<\/a><\/b><\/p>\n

www.facebook.com\/luisahimiobphotography<\/a><\/div>\n
<\/div>\n
https:\/\/www.amazon.com\/Desde-lugar-memorias-dormidas-Spanish-ebook\/dp\/B072PPYJHT\/ref=sr_1_1?ie=UTF8&qid=1495731259&sr=8-1&keywords=luisa+himiob<\/a><\/div>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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