{"id":13850,"date":"2023-10-20T20:42:58","date_gmt":"2023-10-20T20:42:58","guid":{"rendered":"https:\/\/noti-america.com\/site\/us-fl\/?p=13850"},"modified":"2023-10-20T20:48:31","modified_gmt":"2023-10-20T20:48:31","slug":"lupita-marco-historia-como-campana-digital-en-estados-unidos","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/florida\/2023\/10\/20\/lupita-marco-historia-como-campana-digital-en-estados-unidos\/","title":{"rendered":"\u201cLupita\u201d marc\u00f3 historia como campa\u00f1a digital en Estados Unidos"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13851\" src=\"https:\/\/noti-america.com\/site\/us-fl\/wp-content\/uploads\/sites\/16\/2023\/10\/fede-217x300.jpg\" alt=\"\" width=\"217\" height=\"300\" srcset=\"https:\/\/noti-america.com\/site\/florida\/wp-content\/uploads\/sites\/16\/2023\/10\/fede-217x300.jpg 217w, https:\/\/noti-america.com\/site\/florida\/wp-content\/uploads\/sites\/16\/2023\/10\/fede-741x1024.jpg 741w, https:\/\/noti-america.com\/site\/florida\/wp-content\/uploads\/sites\/16\/2023\/10\/fede-768x1061.jpg 768w, https:\/\/noti-america.com\/site\/florida\/wp-content\/uploads\/sites\/16\/2023\/10\/fede.jpg 1000w\" sizes=\"auto, (max-width: 217px) 100vw, 217px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13852\" src=\"https:\/\/noti-america.com\/site\/us-fl\/wp-content\/uploads\/sites\/16\/2023\/10\/lupita-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/noti-america.com\/site\/florida\/wp-content\/uploads\/sites\/16\/2023\/10\/lupita-300x169.jpg 300w, https:\/\/noti-america.com\/site\/florida\/wp-content\/uploads\/sites\/16\/2023\/10\/lupita-768x432.jpg 768w, https:\/\/noti-america.com\/site\/florida\/wp-content\/uploads\/sites\/16\/2023\/10\/lupita.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Aunque fue creada hace alg\u00fan tiempo atr\u00e1s, hoy por hoy, est\u00e1 m\u00e1s vigente que nunca, la campa\u00f1a digital \u201cLupita\u201d naci\u00f3 en el a\u00f1o 2020, precisamente para hacerle frente a la desinformaci\u00f3n que se viv\u00eda para el momento. Un a\u00f1o convulsionado: pandemia, elecciones en USA, crisis mundial; y por supuesto con muchas informaciones falsa o manipuladas. Por ello hubo la necesidad imperante de educar al p\u00fablico sobre la desinformaci\u00f3n y noticias falsas. Fue una creaci\u00f3n en conjunto entre Univision, Luminate y F\u00e9nix Media y debido a su vulnerabilidad, fue destinada a circular en redes sociales, espec\u00edficamente Facebook y Whatsapp y adem\u00e1s cont\u00f3 con la participaci\u00f3n de un venezolano con amplia trayectoria en estas lides, Federico Wulff,\u00a0 talento integral y con diversas facetas de desempe\u00f1o, como \u00abTalent Coach\u00bb para contribuir en darle vida a este interesante personaje.<\/p>\n<p>La iniciativa buscaba hacer frente a la desinformaci\u00f3n&#8230; cuenta con una variedad de herramientas que le permiten detectar si una informaci\u00f3n es falsa o manipulada.<\/p>\n<p>El proyecto \u201cLupita\u201d gan\u00f3 diversos premios como el Communicator Awards (\u201cLupita\u201dAward of Distinction Winner, Campaigns &amp; Series &#8211; News &amp; Informational for Social), Lupita te cuenta lo peligrosas que son las noticias falsas; Ganador del Premio a la Distinci\u00f3n (Individual-Animation for Online Video, Craft Categories-Audio\/Sound Design for Online Video,) as\u00ed como tambi\u00e9n reconocida con un Telly Awards ( Lupita and her magnifying glass, Univision, Branded Content Campaign Bronze Telly Winner).<\/p>\n<p>Sin duda una creaci\u00f3n muy original e impetuosa que logr\u00f3 gran aceptaci\u00f3n del p\u00fablico y de la industria y, sobre todo llegarle al p\u00fablico hispano para orientarlos sobre los \u201cfake news\u201d y la importancia de estar bien informado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Aunque fue creada hace alg\u00fan tiempo atr\u00e1s, hoy por hoy, est\u00e1 m\u00e1s vigente que nunca, la campa\u00f1a digital \u201cLupita\u201d naci\u00f3 en el a\u00f1o 2020, precisamente para hacerle frente a la desinformaci\u00f3n que&#46;&#46;&#46;<\/p>\n","protected":false},"author":120,"featured_media":13851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_242054905_242054905":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-13850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arte-y-espectaculos"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"CJROJAS\"\/>\n\t<meta name=\"keywords\" content=\"arte y espect\u00e1culos\" \/>\n\t<link rel=\"canonical\" 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