{"id":36557,"date":"2026-01-17T21:18:22","date_gmt":"2026-01-17T21:18:22","guid":{"rendered":"https:\/\/noti-america.com\/site\/ecuador\/?p=36557"},"modified":"2026-01-17T21:18:22","modified_gmt":"2026-01-17T21:18:22","slug":"alessa-impulsa-la-temporada-escolar-con-su-feria-escolar-2026-en-guayaquil","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/ecuador\/2026\/01\/17\/alessa-impulsa-la-temporada-escolar-con-su-feria-escolar-2026-en-guayaquil\/","title":{"rendered":"ALESSA impulsa la temporada escolar con su Feria Escolar 2026 en Guayaquil"},"content":{"rendered":"

NOTI-AMERICA.COM | ECUADOR.<\/strong><\/p>\n

\"\"ALESSA, empresa con m\u00e1s de 70 a\u00f1os de trayectoria en la distribuci\u00f3n a nivel nacional, desarrolla por novena ocasi\u00f3n consecutiva su Feria Escolar en la ciudad de Guayaquil. Este evento se ha consolidado como un referente del sector y un indicador clave del comportamiento comercial de la temporada escolar, al congregar a cientos de distribuidores y comerciantes provenientes de distintas regiones del pa\u00eds.<\/p>\n

La feria, que inici\u00f3 el lunes 12 de enero y se extender\u00e1 hasta el viernes 23 de enero, presenta un portafolio de m\u00e1s de 16.000 productos que reflejan la evoluci\u00f3n del mercado de \u00fatiles escolares. La propuesta destaca por su enfoque en la diversificaci\u00f3n, la innovaci\u00f3n y el valor agregado, adapt\u00e1ndose a las nuevas demandas del consumidor ecuatoriano.
\nDentro de la oferta, ALESSA pone a disposici\u00f3n 15 licencias internacionales de alto reconocimiento, entre ellas Disney, Sanrio, Marvel, Sega, Sonic y DreamWorks.<\/p>\n

Estas licencias se integran en l\u00edneas completas que incluyen mochilas, cartucheras, loncheras, termos, vajillas infantiles y sets escolares, dise\u00f1ados para responder a diferentes edades y preferencias.<\/p>\n

De acuerdo con Sara V\u00e1squez, gerente de Marketing de la compa\u00f1\u00eda, la estrategia de ALESSA se enfoca en mantener un equilibrio entre calidad y precio, reconociendo al comercio como un motor fundamental de generaci\u00f3n de empleo y asegurando que las familias ecuatorianas accedan a productos funcionales, durables y de alta calidad.<\/p>\n","protected":false},"excerpt":{"rendered":"

NOTI-AMERICA.COM | ECUADOR. ALESSA, empresa con m\u00e1s de 70 a\u00f1os de trayectoria en la distribuci\u00f3n a nivel nacional, desarrolla por novena ocasi\u00f3n consecutiva su Feria Escolar en la ciudad de Guayaquil. Este evento se...<\/p>\n","protected":false},"author":144,"featured_media":36558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_242054905_242054905":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"yoast_head":"\nALESSA impulsa la temporada escolar con su Feria Escolar 2026 en Guayaquil - Ecuador | Noti-America.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/noti-america.com\/site\/ecuador\/2026\/01\/17\/alessa-impulsa-la-temporada-escolar-con-su-feria-escolar-2026-en-guayaquil\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALESSA impulsa la temporada escolar con su Feria Escolar 2026 en Guayaquil\" \/>\n<meta property=\"og:description\" content=\"NOTI-AMERICA.COM | ECUADOR. ALESSA, empresa con m\u00e1s de 70 a\u00f1os de trayectoria en la distribuci\u00f3n a nivel nacional, desarrolla por novena ocasi\u00f3n consecutiva su Feria Escolar en la ciudad de Guayaquil. 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