{"id":34670,"date":"2025-04-25T21:58:14","date_gmt":"2025-04-25T21:58:14","guid":{"rendered":"https:\/\/noti-america.com\/site\/ecuador\/?p=34670"},"modified":"2025-04-25T21:58:14","modified_gmt":"2025-04-25T21:58:14","slug":"powerade-revela-nueva-campana-para-celebrar-el-poder-de-la-pausa","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/ecuador\/2025\/04\/25\/powerade-revela-nueva-campana-para-celebrar-el-poder-de-la-pausa\/","title":{"rendered":"Powerade revela nueva campa\u00f1a para celebrar el Poder de la Pausa"},"content":{"rendered":"<p><strong>REDACCI\u00d3N NOTI-AM\u00c9RICA (ECUADOR).<\/strong><\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-34671 aligncenter\" src=\"https:\/\/noti-america.com\/site\/ecuador\/wp-content\/uploads\/sites\/18\/2025\/04\/IMG-20250424-WA0214-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/noti-america.com\/site\/ecuador\/wp-content\/uploads\/sites\/18\/2025\/04\/IMG-20250424-WA0214-300x200.jpg 300w, https:\/\/noti-america.com\/site\/ecuador\/wp-content\/uploads\/sites\/18\/2025\/04\/IMG-20250424-WA0214-1024x683.jpg 1024w, https:\/\/noti-america.com\/site\/ecuador\/wp-content\/uploads\/sites\/18\/2025\/04\/IMG-20250424-WA0214-768x512.jpg 768w, https:\/\/noti-america.com\/site\/ecuador\/wp-content\/uploads\/sites\/18\/2025\/04\/IMG-20250424-WA0214-1536x1024.jpg 1536w, https:\/\/noti-america.com\/site\/ecuador\/wp-content\/uploads\/sites\/18\/2025\/04\/IMG-20250424-WA0214-272x182.jpg 272w, https:\/\/noti-america.com\/site\/ecuador\/wp-content\/uploads\/sites\/18\/2025\/04\/IMG-20250424-WA0214.jpg 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Powerade lanz\u00f3 la pr\u00f3xima evoluci\u00f3n de la campa\u00f1a global \u201cPausa es Power\u201d, con una nueva campa\u00f1a creativa que contin\u00faa el legado de las marcas en los deportes. La iniciativa de 2025 presenta \u201cThe 304\u201d y \u201cMy First Love\u201d, dos pel\u00edculas sobre empoderar a los atletas en sus momentos m\u00e1s importantes, protagonizada por futbolistas.<\/p>\n<p style=\"text-align: justify\">Como una marca deportiva, la nueva campa\u00f1a de Powerade sigue celebrando al atleta hol\u00edstico al centrarse en el momento de la pausa en el que la preparaci\u00f3n, hidrataci\u00f3n y concentraci\u00f3n de los deportistas se unen para liberar un desempe\u00f1o de alto nivel.<\/p>\n<p style=\"text-align: justify\">Reflejando el compromiso de la marca de impulsar a atletas de todos los niveles, la nueva campa\u00f1a muestra a deportistas tanto amadores como profesionales en los momentos cruciales en los que encuentran su poder. Las dos pel\u00edculas creativas y el contenido digital presentan los rituales personales que utilizan los atletas para lograr una preparaci\u00f3n mental y f\u00edsica de alto nivel, lo que les permite desempe\u00f1arse en sus momentos m\u00e1s importantes.<\/p>\n<p style=\"text-align: justify\">Dos de los atletas m\u00e1s emocionantes del mundo protagonizan las pel\u00edculas de la campa\u00f1a: Lamine Yamal y Rodrygo Goes. Los j\u00f3venes e influyentes futbolistas cautivaron al mundo con su autenticidad y talento, encarnando los valores de \u2018Pausa es Power\u2019 de la marca dentro y fuera de la cancha. Las pel\u00edculas ofrecen una mirada \u00edntima a sus rituales de preparaci\u00f3n previos al juego y revelan c\u00f3mo momentos intencionales de pausa les permiten entrar en la cancha con la confianza y el control para rendir al m\u00e1ximo.<\/p>\n<p style=\"text-align: justify\">La campa\u00f1a fue creada por WPP Open X, con liderazgo de Ogilvy y apoyo de Burson, EssenceMediacom, Hogarth, Village Marketing, VML, 22 Ventures, The Underdogs, Polaris y Octagon Brazil.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>REDACCI\u00d3N NOTI-AM\u00c9RICA (ECUADOR). Powerade lanz\u00f3 la pr\u00f3xima evoluci\u00f3n de la campa\u00f1a global \u201cPausa es Power\u201d, con una nueva campa\u00f1a creativa que contin\u00faa el legado de las marcas en los deportes. La iniciativa de 2025&#46;&#46;&#46;<\/p>\n","protected":false},"author":144,"featured_media":34671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_242054905_242054905":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-34670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deportes"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Powerade revela nueva campa\u00f1a para celebrar el Poder de la Pausa - Ecuador | Noti-America.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/noti-america.com\/site\/ecuador\/2025\/04\/25\/powerade-revela-nueva-campana-para-celebrar-el-poder-de-la-pausa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Powerade revela nueva campa\u00f1a para celebrar el Poder de la Pausa\" \/>\n<meta property=\"og:description\" content=\"REDACCI\u00d3N NOTI-AM\u00c9RICA (ECUADOR). 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