{"id":25756,"date":"2023-07-27T17:47:44","date_gmt":"2023-07-27T17:47:44","guid":{"rendered":"https:\/\/noti-america.com\/site\/ecuador\/?p=25756"},"modified":"2023-07-27T17:47:44","modified_gmt":"2023-07-27T17:47:44","slug":"whatsapp-es-la-red-social-mas-utilizada-por-los-ecuatorianos","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/ecuador\/2023\/07\/27\/whatsapp-es-la-red-social-mas-utilizada-por-los-ecuatorianos\/","title":{"rendered":"WhatsApp es la red social m\u00e1s utilizada por los ecuatorianos"},"content":{"rendered":"<p>REDACCI\u00d3N NOTI-AM\u00c9RICA\u00a0<strong>(ECUADOR).\u00a0<\/strong><\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-25757 alignleft\" src=\"https:\/\/noti-america.com\/site\/ecuador\/wp-content\/uploads\/sites\/18\/2023\/07\/celu-1-700x391-1-e1690480037235-300x186.jpg\" alt=\"\" width=\"300\" height=\"186\" srcset=\"https:\/\/noti-america.com\/site\/ecuador\/wp-content\/uploads\/sites\/18\/2023\/07\/celu-1-700x391-1-e1690480037235-300x186.jpg 300w, https:\/\/noti-america.com\/site\/ecuador\/wp-content\/uploads\/sites\/18\/2023\/07\/celu-1-700x391-1-e1690480037235.jpg 629w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>La primera semana de julio de 2023, el mundo dio la bienvenida a una nueva red social creada por Meta cuyo fundador, Mark Zuckerberg, la denomin\u00f3 Threads, esta es similar a Twitter. En el planeta existen un aproximado de 25 plataformas de las cuales las m\u00e1s utilizadas son: Facebook, Instagram, YouTube, WhatsApp, Twitter, LinkedIn, TikTok, Pinterest, Snapchat y Telegram.<\/p>\n<p style=\"text-align: justify\">Cada una de ellas tiene su carecter\u00edtica particular y su frecuencia de uso se efect\u00faa dependiendo del objetivo que se desea alcanzar. Los formatos son variados, en algunas prima el video, en otras la imagen y hay unas espec\u00edficas en las que el texto es el protagonista.<\/p>\n<p style=\"text-align: justify\">Pero, qu\u00e9 redes sociales son las m\u00e1s utilizadas en Ecuador, seg\u00fan Kantar IBOPE Media, Mark Zuckerberg es el l\u00edder indiscutible en el \u2018centro del mundo\u2019 ya que plataformas como WhatsApp, Facebook e Instagram, lideran el top de las redes m\u00e1s consumidas, seguido de YouTube creada por Chad Hurley, Steve Chen y Jawed Karim, ex trabajadores de PayPal.<\/p>\n<p style=\"text-align: justify\">Adem\u00e1s, esta investigadora de audiencias determin\u00f3 cuatro perfiles de los ecuatorianos con diferentes caracter\u00edsticas:<\/p>\n<ul style=\"text-align: justify\">\n<li><strong>Los tradicionales: <\/strong>es un perfil mayor a 45 a\u00f1os en su mayor\u00eda hombres que utilizan las redes \u2018moderadamente\u2019, una de sus caracter\u00edsticas es que no revisan ni utilizan las redes sociales para buscar informaci\u00f3n.<\/li>\n<li><strong>Los espectadores: <\/strong>se caracterizan por tener un perfil acad\u00e9mico medio, son m\u00e1s activos en redes sociales, no se dejan influenciar por la publicidad y prefieren escuchar podcasts que m\u00fasica.<\/li>\n<li><strong>Los totalmente conectados: <\/strong>son m\u00e1s j\u00f3venes que los otros dos perfiles anteriores, utilizan la Internet para m\u00faltiples prop\u00f3sitos, les preocupa la seguridad de su informaci\u00f3n personal en l\u00ednea.<\/li>\n<li><strong>Los geeks: <\/strong>son los primeros en adoptar nuevas tecnolog\u00edas, est\u00e1n fuertemente influenciados por la publicidad, disfrutan del video a pedido y video en l\u00ednea.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Sin duda el uso de las redes sociales a cambiado las din\u00e1micas sociales de las personas, adem\u00e1s de sus gustos y las preferencias a la hora de informarse y comprar en l\u00ednea. \u201cSi bien en el pa\u00eds se refleja que cuatro redes son las m\u00e1s utilizadas no hay que olvidar que el uso de cada una es diferente y que en Ecuador se percibe que WhatsApp es una de las m\u00e1s utilizas\u201d, as\u00ed lo mencion\u00f3 C\u00e9sar Maura Country Leader de Kantar IBOPE Media.<\/p>\n<p style=\"text-align: justify\">\n","protected":false},"excerpt":{"rendered":"<p>REDACCI\u00d3N NOTI-AM\u00c9RICA\u00a0(ECUADOR).\u00a0 La primera semana de julio de 2023, el mundo dio la bienvenida a una nueva red social creada por Meta cuyo fundador, Mark Zuckerberg, la denomin\u00f3 Threads, esta es similar a Twitter.&#46;&#46;&#46;<\/p>\n","protected":false},"author":144,"featured_media":25757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_242054905_242054905":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-25756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WhatsApp es la red social m\u00e1s utilizada por los ecuatorianos - Ecuador | 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