{"id":21011,"date":"2022-07-12T13:32:26","date_gmt":"2022-07-12T13:32:26","guid":{"rendered":"https:\/\/noti-america.com\/site\/ecuador\/?p=21011"},"modified":"2022-07-12T13:32:26","modified_gmt":"2022-07-12T13:32:26","slug":"adobe-se-situa-entre-las-marcas-mas-valiosas-del-mundo","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/ecuador\/2022\/07\/12\/adobe-se-situa-entre-las-marcas-mas-valiosas-del-mundo\/","title":{"rendered":"Adobe se sit\u00faa entre las marcas m\u00e1s valiosas del mundo"},"content":{"rendered":"<p style=\"text-align: justify\"><strong>REDACCI\u00d3N NOTI AM\u00c9RICA (ECUADOR)<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21013 alignleft\" src=\"https:\/\/noti-america.com\/site\/ecuador\/wp-content\/uploads\/sites\/18\/2022\/07\/WhatsApp-Image-2022-07-11-at-10.12.00-PM-300x200.jpeg\" alt=\"\" width=\"630\" height=\"420\" srcset=\"https:\/\/noti-america.com\/site\/ecuador\/wp-content\/uploads\/sites\/18\/2022\/07\/WhatsApp-Image-2022-07-11-at-10.12.00-PM-300x200.jpeg 300w, https:\/\/noti-america.com\/site\/ecuador\/wp-content\/uploads\/sites\/18\/2022\/07\/WhatsApp-Image-2022-07-11-at-10.12.00-PM-1024x683.jpeg 1024w, https:\/\/noti-america.com\/site\/ecuador\/wp-content\/uploads\/sites\/18\/2022\/07\/WhatsApp-Image-2022-07-11-at-10.12.00-PM-768x512.jpeg 768w, https:\/\/noti-america.com\/site\/ecuador\/wp-content\/uploads\/sites\/18\/2022\/07\/WhatsApp-Image-2022-07-11-at-10.12.00-PM-600x400.jpeg 600w, https:\/\/noti-america.com\/site\/ecuador\/wp-content\/uploads\/sites\/18\/2022\/07\/WhatsApp-Image-2022-07-11-at-10.12.00-PM-272x182.jpeg 272w, https:\/\/noti-america.com\/site\/ecuador\/wp-content\/uploads\/sites\/18\/2022\/07\/WhatsApp-Image-2022-07-11-at-10.12.00-PM.jpeg 1280w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p style=\"text-align: justify\">Es un momento de incertidumbre global, el valor de las 100 marcas m\u00e1s valiosas del mundo en el ranking Kantar BrandZ ha aumentado un 23%. Entre estas, Adobe, la empresa de software estadounidense, se encuentra entre las 20 primeras posiciones gracias a su evoluci\u00f3n tecnol\u00f3gica, r\u00e1pida adaptaci\u00f3n al cambio y creaci\u00f3n de herramientas acordes a las necesidades del mercado.<\/p>\n<p style=\"text-align: justify\">Bas\u00e1ndose en el n\u00famero de ventas realizadas en los distintos mercados, nutri\u00e9ndose con entrevistas en cada uno de estos y realizando diagn\u00f3sticos de fortalezas y debilidades, este ranking eval\u00faa c\u00f3mo es percibida cada marca por los consumidores:<\/p>\n<p style=\"text-align: justify\">En la posici\u00f3n 19 del Top 100 y con un porcentaje de incremento del 19% en comparaci\u00f3n con el 2021, Adobe hace parte del grupo de empresas de las categor\u00edas de medios y entretenimiento, soluciones de negocios, proveedores de tecnolog\u00eda y comercio al menudeo, que sumaron m\u00e1s de la mitad del valor total de esta clasificaci\u00f3n.<\/p>\n<p style=\"text-align: justify\">Con este reconocimiento, la empresa l\u00edder mundial de datos y consultor\u00eda clasifica y se posiciona como una de las marcas m\u00e1s valiosas en 16 pa\u00edses. Pues, Kantar con todo el conocimiento sobre marcas, categor\u00edas, tendencias y problemas de marketing adquirido en los \u00faltimos 14 a\u00f1os, a trav\u00e9s de BrandZ ofrece insights incomparables sobre lo que necesitan las marcas para conquistar a los consumidores en todo el mundo.<\/p>\n<p style=\"text-align: justify\">\u201cNo cabe duda de que, en un contexto lleno de retos, las marcas m\u00e1s valiosas del mundo est\u00e1n trabajando arduamente para mantener una conexi\u00f3n fuerte y poderosa con los consumidores. El estar entre las 20 organizaciones m\u00e1s valiosas sin duda es una muestra del esfuerzo que desde Adobe hemos hecho para que d\u00eda a d\u00eda nuestras herramientas est\u00e9n a la vanguardia de lo que demanda el mercado\u201d, resalta Dario Llorente, Head of Latam Channel Sales en Adobe.<\/p>\n<p style=\"text-align: justify\">En l\u00ednea con esto, treinta y siete marcas de las 100 que aparecen en el ranking mejoraron su posici\u00f3n este a\u00f1o y m\u00e1s de las tres cuartas partes del valor del ranking procede de empresas estadounidenses, que ya el a\u00f1o pasado representaban el 74% del valor total del Top 100.<\/p>\n<p style=\"text-align: justify\">Tendencias clave destacadas en el estudio global de Kantar BrandZ:<\/p>\n<p style=\"text-align: justify\">\u25cf Las categor\u00edas Medios y entretenimiento, Soluciones TIC de negocio y Retail representaron m\u00e1s de la mitad del valor total del ranking.<\/p>\n<p style=\"text-align: justify\">\u25cf Las marcas de tecnolog\u00eda y lujo, las que m\u00e1s han crecido el \u00faltimo a\u00f1o, con valores superiores al 40%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>REDACCI\u00d3N NOTI AM\u00c9RICA (ECUADOR) Es un momento de incertidumbre global, el valor de las 100 marcas m\u00e1s valiosas del mundo en el ranking Kantar BrandZ ha aumentado un 23%. Entre estas, Adobe, la empresa&#46;&#46;&#46;<\/p>\n","protected":false},"author":113,"featured_media":21013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_242054905_242054905":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-21011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Adobe se sit\u00faa entre las marcas m\u00e1s valiosas del mundo - Ecuador | Noti-America.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/noti-america.com\/site\/ecuador\/2022\/07\/12\/adobe-se-situa-entre-las-marcas-mas-valiosas-del-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adobe se sit\u00faa entre las marcas m\u00e1s valiosas del mundo\" \/>\n<meta property=\"og:description\" content=\"REDACCI\u00d3N NOTI AM\u00c9RICA (ECUADOR) Es un momento de incertidumbre global, el valor de las 100 marcas m\u00e1s valiosas del mundo en el ranking Kantar BrandZ ha aumentado un 23%. 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