{"id":18987,"date":"2025-05-15T23:37:24","date_gmt":"2025-05-15T23:37:24","guid":{"rendered":"https:\/\/noti-america.com\/site\/colombia\/?p=18987"},"modified":"2025-05-19T01:19:01","modified_gmt":"2025-05-19T01:19:01","slug":"bogota-acoge-el-ecommerce-day-2025-vtex-y-lideres-del-ecosistema-digital-impulsan-la-transformacion-del-comercio-en-america-latina","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/colombia\/2025\/05\/15\/bogota-acoge-el-ecommerce-day-2025-vtex-y-lideres-del-ecosistema-digital-impulsan-la-transformacion-del-comercio-en-america-latina\/","title":{"rendered":"Bogot\u00e1 acoge el eCommerce Day 2025: VTEX y l\u00edderes del ecosistema digital impulsan la transformaci\u00f3n del comercio en Am\u00e9rica Latina"},"content":{"rendered":"NOTI-AMERICA | COLOMBIA\r\n\r\n\r\n\r\nEl <strong>eCommerce Day Bogot\u00e1 2025<\/strong>, una iniciativa del <strong>eCommerce Institute<\/strong> en colaboraci\u00f3n con la <strong>C\u00e1mara Colombiana de Comercio Electr\u00f3nico (CCCE)<\/strong>, reuni\u00f3 este 15 de mayo en el Centro de Convenciones \u00c1gora a los actores m\u00e1s relevantes del ecosistema digital. El evento se consolida como la plataforma l\u00edder para el intercambio de conocimientos, la generaci\u00f3n de networking de alto impacto y la promoci\u00f3n de la innovaci\u00f3n en comercio electr\u00f3nico en Am\u00e9rica Latina.\r\n\r\nEl evento celebr\u00f3 su nueva edici\u00f3n con una agenda enfocada en la transformaci\u00f3n digital, inteligencia artificial, log\u00edstica 4.0, sostenibilidad en el comercio en l\u00ednea y el crecimiento del social commerce.\r\n\r\n\r\n\r\n<em>\u201cColombia sigue consolid\u00e1ndose como un actor clave del e-commerce en Latinoam\u00e9rica. Esta edici\u00f3n del eCommerce Day Bogot\u00e1 es una plataforma estrat\u00e9gica para compartir conocimientos, visibilizar casos de \u00e9xito y proyectar tendencias que est\u00e1n redefiniendo la forma en que compramos y vendemos\u201d<\/em>, afirm\u00f3 Marcos Pueyrredon, presidente del eCommerce Institute.\r\n\r\n \r\n\r\n<a href=\"https:\/\/youtu.be\/Mneh3Uvm3jg\">Entrevista Marcos Pueyrredon, presidente del eCommerce Institute.<\/a>\r\n\r\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"marcos purrendon\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Mneh3Uvm3jg?feature=oembed&#038;wmode=opaque\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\r\n\r\n \r\n\r\n&nbsp;\r\n\r\nEn esta edici\u00f3n, <strong>VTEX<\/strong>, la plataforma de comercio digital empresarial l\u00edder en el mercado, participa como <strong>Main Sponsor<\/strong> y protagonista de diversas actividades clave del evento. Su presencia destaca la importancia de las soluciones m\u00e1s innovadoras en comercio electr\u00f3nico, la inteligencia artificial aplicada a la personalizaci\u00f3n de la experiencia de compra y la automatizaci\u00f3n de procesos comerciales en entornos omnicanal.\r\n\r\n \r\n\r\nDurante la jornada, los asistentes pueden acceder a paneles de discusi\u00f3n, workshops, plenarias, actividades de networking y sesiones de mentoring con figuras clave del ecosistema digital. Adem\u00e1s, se entregar\u00e1n los <strong>eCommerce Awards Colombia 2025<\/strong>, que reconocen a las empresas y emprendimientos m\u00e1s destacados por su impacto, innovaci\u00f3n y buenas pr\u00e1cticas en el comercio electr\u00f3nico.\r\n\r\n \r\n\r\nEn un contexto de crecimiento sostenido del sector \u2014que representa ya un porcentaje significativo del PIB digital del pa\u00eds\u2014 el eCommerce Day Bogot\u00e1 2025 busca impulsar la profesionalizaci\u00f3n de la industria, fomentar alianzas estrat\u00e9gicas y promover una visi\u00f3n m\u00e1s inclusiva y sostenible del negocio digital.\r\n\r\n\r\n\r\n \r\n\r\nEn esta edici\u00f3n, <strong>VTEX<\/strong>, la plataforma de comercio digital empresarial l\u00edder en el mercado, participa como <strong>Main Sponsor<\/strong> y protagonista de diversas actividades clave del evento. Su presencia destaca la importancia de las soluciones m\u00e1s innovadoras en comercio electr\u00f3nico, la inteligencia artificial aplicada a la personalizaci\u00f3n de la experiencia de compra y la automatizaci\u00f3n de procesos comerciales en entornos omnicanal.\r\n\r\n<a href=\"https:\/\/youtu.be\/XLLn29VNLc0\">Entrevista Andr\u00e9s Zuluaga, Vicepresidente Comercial de VTEX Colombia y Ecuador. <\/a>\r\n\r\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Andres Zuluaga vtex\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XLLn29VNLc0?feature=oembed&#038;wmode=opaque\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\r\n\r\n&nbsp;\r\n\r\n\r\n\r\nEntre los ejes tem\u00e1ticos de este a\u00f1o destacaron:\r\n\r\n \r\n<ul class=\"wp-block-list\">\r\n \t<li>Inteligencia artificial y machine learning aplicados al eCommerce<\/li>\r\n \r\n \t<li>Log\u00edstica 4.0 y \u00faltima milla eficiente<\/li>\r\n \r\n \t<li>Social commerce, marketplaces y nuevas plataformas de venta<\/li>\r\n \r\n \t<li>Inclusi\u00f3n financiera y medios de pago digitales<\/li>\r\n \r\n \t<li>Comercio electr\u00f3nico sostenible y circularidad digital<\/li>\r\n \r\n \t<li>Cloud commerce y arquitecturas composables<\/li>\r\n<\/ul>\r\n \r\n\r\nDurante la jornada, los asistentes pueden acceder a paneles de discusi\u00f3n, workshops, plenarias, actividades de networking y sesiones de mentoring con figuras clave del ecosistema digital. Adem\u00e1s, se entregar\u00e1n los <strong>eCommerce Awards Colombia 2025<\/strong>, que reconocen a las empresas y emprendimientos m\u00e1s destacados por su impacto, innovaci\u00f3n y buenas pr\u00e1cticas en el comercio electr\u00f3nico.\r\n\r\n \r\n\r\nColombia se posiciona como uno de los mercados m\u00e1s din\u00e1micos en la adopci\u00f3n de soluciones digitales. Seg\u00fan datos de la CCCE, el comercio electr\u00f3nico ha tenido un gran crecimiento en el pa\u00eds, impulsado por la aceleraci\u00f3n digital de las pymes, el fortalecimiento de la log\u00edstica urbana y la expansi\u00f3n de los pagos electr\u00f3nicos.\r\n\r\n \r\n\r\n<a href=\"https:\/\/youtu.be\/kT9A1av8TUE\">Entrevista con Andr\u00e9s Henao Gerente comercial y de marketing de la C\u00e1mara Colombiana de Comercio Electr\u00f3nico.<\/a>\r\n\r\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"CCCE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kT9A1av8TUE?feature=oembed&#038;wmode=opaque\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\r\n\r\n&nbsp;\r\n\r\n \r\n\r\nEn un contexto de crecimiento sostenido del sector \u2014que representa ya un porcentaje significativo del PIB digital del pa\u00eds\u2014 el eCommerce Day Bogot\u00e1 2025 busca impulsar la profesionalizaci\u00f3n de la industria, fomentar alianzas estrat\u00e9gicas y promover una visi\u00f3n m\u00e1s inclusiva y sostenible del negocio digital.\r\n\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>NOTI-AMERICA | COLOMBIA El eCommerce Day Bogot\u00e1 2025, una iniciativa del eCommerce Institute en colaboraci\u00f3n con la C\u00e1mara Colombiana de Comercio Electr\u00f3nico (CCCE), reuni\u00f3 este 15 de mayo en el Centro de Convenciones \u00c1gora&#46;&#46;&#46;<\/p>\n","protected":false},"author":135,"featured_media":18988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_242054905_242054905":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18987","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-tecnologia","post_format-post-format-image"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bogot\u00e1 acoge el eCommerce Day 2025: VTEX y l\u00edderes del ecosistema digital impulsan la transformaci\u00f3n del comercio en Am\u00e9rica Latina - Colombia | Noti-America.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/noti-america.com\/site\/colombia\/2025\/05\/15\/bogota-acoge-el-ecommerce-day-2025-vtex-y-lideres-del-ecosistema-digital-impulsan-la-transformacion-del-comercio-en-america-latina\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bogot\u00e1 acoge el eCommerce Day 2025: VTEX y l\u00edderes del ecosistema digital impulsan la transformaci\u00f3n del comercio en Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"NOTI-AMERICA | COLOMBIA El eCommerce Day Bogot\u00e1 2025, una iniciativa del eCommerce Institute en colaboraci\u00f3n con la C\u00e1mara Colombiana de Comercio Electr\u00f3nico (CCCE), 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