La pandemia ha transformado nuestra forma de dar regalos<\/strong><\/p>\n <\/p>\n
Escrita por Santiago Bonino,\u00a0con estudios en\u00a0Marketing\u00a0en\u00a0la Universidad de la Empresa, cuenta con m\u00e1s de una d\u00e9cada de experiencia en su \u00e1rea. Seminario en la Universidad de Salamanca sobre Marketing y Nuevas Tendencias. Actualmente es el Country Manager de Bigbox.<\/p>\n
Durante los primeros cinco meses del 2020 se produjeron cambios dr\u00e1sticos en cuanto a d\u00f3nde y c\u00f3mo se compra. En ese momento apenas sospech\u00e1bamos que estos cambios llegaron para quedarse.<\/p>\n
La compra de art\u00edculos de primera necesidad ha sustituido a las compras discrecionales, como las ventas en las tiendas de ropa (-42,9%), los grandes almacenes (-21%), las tiendas de electr\u00f3nica y electrodom\u00e9sticos (-18,3%) y las tiendas de muebles y art\u00edculos para el hogar (-18,1%). Estos segmentos del comercio minorista experimentaron descensos dr\u00e1sticos.<\/p>\n
Sin embargo, hubo una necesidad de los consumidores que nunca desapareci\u00f3: la de regalar<\/strong>. De hecho, seg\u00fan un estudio realizado por la empresa Unity Marketing, la compra de regalos se aceler\u00f3 entre ciertos segmentos de consumidores que no pod\u00edan celebrar las fiestas, los cumplea\u00f1os y otros eventos especiales en persona por cuestiones de distanciamiento social.<\/p>\nSeg\u00fan el psic\u00f3logo Chris Gray, Psy.D. de Buycology, debido a los cambios radicales que la gente ha tenido que vivir a ra\u00edz de la pandemia, Gary prev\u00e9 que este a\u00f1o los regalos cobrar\u00e1n un significado a\u00fan m\u00e1s profundo. \u00abRegalar no es s\u00f3lo expresar el afecto por otra persona, sino que hay mucha identidad envuelta en lo que alguien regala a otro\u00bb, en palabras de Gray. \u00abDice algo de ti, que eres una persona atenta y cari\u00f1osa\u00bb.<\/p>\n
Durante los dos a\u00f1os que pasaron la mayor\u00eda de las personas sintieron que perdieron el tiempo y que dejaron de vivir experiencias \u00fanicas. Ahora que todo comenz\u00f3 a volver a la normalidad es tiempo de regalar(se) el tiempo perdido y llenarse de nuevos recuerdos porque los recuerdos son los que recordaremos por siempre.<\/p>\n
La pandemia ha creado mucha ansiedad. Nos recuerda que el mundo no es permanente. Dar regalos que hagan felices a nuestros seres queridos, brindarles experiencias que son duraderas y que son una expresi\u00f3n de cari\u00f1o, nos ayuda a calmar esa incertidumbre. Porque los momentos de felicidad son los que recordaremos para siempre.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
CHILE | NOTI-AMERICA.COM La pandemia ha transformado nuestra forma de dar regalos Escrita por Santiago Bonino,\u00a0con estudios en\u00a0Marketing\u00a0en\u00a0la Universidad de la Empresa, cuenta con m\u00e1s de una d\u00e9cada de experiencia en su \u00e1rea....<\/p>\n","protected":false},"author":2,"featured_media":2341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_242054905_242054905":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-2340","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-noticias","post_format-post-format-image"],"acf":[],"aioseo_notices":[],"yoast_head":"\n
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