{"id":2228,"date":"2021-06-02T22:14:01","date_gmt":"2021-06-02T22:14:01","guid":{"rendered":"https:\/\/noti-america.com\/site\/chile\/2021\/06\/02\/el-90-de-los-chilenos-cree-que-la-valentia-es-un-valor-importante\/"},"modified":"2021-06-03T02:14:07","modified_gmt":"2021-06-03T02:14:07","slug":"el-90-de-los-chilenos-cree-que-la-valentia-es-un-valor-importante","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/chile\/2021\/06\/02\/el-90-de-los-chilenos-cree-que-la-valentia-es-un-valor-importante\/","title":{"rendered":"El 90% de los chilenos cree\u00a0que la valent\u00eda\u00a0es un valor importante"},"content":{"rendered":"

NOTI-AMERICA.COM | CHILE<\/p>\n

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El 90% de los chilenos cree\u00a0<\/b><\/span>que la valent\u00eda\u00a0es un valor importante<\/b><\/span><\/div>\n
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En el\u00a0estudio<\/a>\u00a0realizado por La Vulca y Jelly, un 76% de los consultados dice sentirse mucho m\u00e1s valiente hoy que en 2019.<\/i><\/b><\/div>\n
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El 49% s\u00ed valora que una marca o empresa sea valiente pero un 81% afirma que hoy no existen marcas valientes.<\/i><\/b><\/div>\n
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En un per\u00edodo de transformaci\u00f3n para la sociedad y para las marcas, en un momento en que los consumidores estamos abiertos a escuchar, la \u00abvalent\u00eda\u00bb es el atributo que est\u00e1 creciendo entre los chilenos seg\u00fan \u00abLa Valent\u00eda en Chile<\/a>\u00ab, sondeo cuantitativo efectuado por La Vulca y Jelly.<\/div>\n
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De acuerdo al\u00a0estudio<\/a>\u00a0-que forma parte de la Chilenograf\u00eda- un 76% de los encuestados dice sentirse \u00abvaliente\u00bb o \u00abmuy valiente\u00bb, lo que representa un aumento de un 19% respecto a 2019, previo al estallido social.<\/div>\n
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Las situaciones en las que m\u00e1s dicen ver reflejada la valent\u00eda son reconocer un error (66%), defender a alguien de un abuso (62%) y denunciar p\u00fablicamente las injusticias (50%). Y un 73% de las mujeres afirma sentirse tan o m\u00e1s valiente que sus padres.<\/div>\n
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\u00abEstamos en un pa\u00eds donde una parte importante de la poblaci\u00f3n cambi\u00f3 en los \u00faltimos dos a\u00f1os post estallido y pandemia. Hay m\u00e1s valent\u00eda y tambi\u00e9n eso tiene que ver con mayores exigencias de cara al rol que deben tener otras instituciones y marcas en Chile\u00bb<\/b><\/i>, explica Jos\u00e9 Miguel Ventura, socio y director de\u00a0La Vulca<\/a>.<\/div>\n
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Con la presencia de la pandemia y en tiempos fr\u00e1giles observamos que el impacto econ\u00f3mico ha impulsado a grandes firmas a esforzarse por apostar a trabajar su reputaci\u00f3n, aumentar confianzas, proteger a sus colaboradores e innovar. Sin embargo, la mayor\u00eda estar\u00eda quedando al debe. Y es que mientras la percepci\u00f3n de la valent\u00eda crece entre las personas, un 81% de los encuestados considera que no existen marcas valientes en el pa\u00eds, una cifra muy alta dado que un 49% afirma valorar aquello en las marcas.<\/div>\n
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\u00abEse nivel de valent\u00eda es el que las personas exigen a las marcas hoy donde vemos una brecha importante entre la importancia que tiene ese valor para las personas y un alto porcentaje de chilenos y chilenas que sigue pensando que no hay marcas valientes en el pa\u00eds. Se trata de innovar de verdad y hacer cosas que generan impacto real y no solo prometer\u00bb<\/b><\/i>, remata Manu Chatlani, director ejecutivo de\u00a0Jelly<\/a>.<\/div>\n
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A pesar de la deuda de las marcas, s\u00ed aparecieron menciones espont\u00e1neas a marcas en el estu- dio. WOM destaca como la m\u00e1s valiente (35%), seguida por L\u00edder, con un 18% de las menciones, Mega con un 5% y Col\u00fan, con un 3%.<\/div>\n
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Finalmente, junto a las marcas tambi\u00e9n se consult\u00f3 por la valent\u00eda en los personajes p\u00fablicos. Un 43% expres\u00f3 no conocer a ning\u00fan rostro que sea valiente. Sin embargo, en un porcentaje menor, consideran valientes a los artistas (6%); a Julio C\u00e9sar Rodr\u00edguez (4%), y al personal de salud (3%).<\/div>\n
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Metodolog\u00eda del estudio:<\/b><\/span><\/div>\n
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Estudio<\/a>\u00a0cuantitativo sobre la base de entrevistas auto aplicadas de manera online a personas pertenecientes a un panel que representa de buena forma la realidad nacional.<\/i><\/b><\/div>\n
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El p\u00fablico objetivo son hombres y mujeres mayores de 15 a\u00f1os, pertenecientes a los grupos socioecon\u00f3micos (GSE) ABC1, C2, C3 Y DE. Residentes de Santiago y Regiones. El estudio est\u00e1 enfo- cado a todos quienes viven en nuestro territorio, sin limitantes territoriales, es decir, abarcando zonas urbanas y rurales, territorio continental e insular.<\/div>\n
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El dise\u00f1o muestra es estad\u00edstico no probabil\u00edstico, sobre un total de 1.011 entrevistas estratificadas aproporcionalmente por las variables de sexo, edad, GSE y zona. Los datos fueron recogidos en abril 2021.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

NOTI-AMERICA.COM | CHILE El 90% de los chilenos cree\u00a0que la valent\u00eda\u00a0es un valor importante \u00a0 En el\u00a0estudio\u00a0realizado por La Vulca y Jelly, un 76% de los consultados dice sentirse mucho m\u00e1s valiente hoy que...<\/p>\n","protected":false},"author":2,"featured_media":2229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_242054905_242054905":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-2228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"aioseo_notices":[],"yoast_head":"\nEl 90% de los chilenos cree\u00a0que la 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