{"id":1933,"date":"2020-12-06T13:20:38","date_gmt":"2020-12-06T13:20:38","guid":{"rendered":"https:\/\/noti-america.com\/site\/chile\/2020\/12\/06\/redmas-es-ahora-cisneros-interactive\/"},"modified":"2020-12-06T17:20:46","modified_gmt":"2020-12-06T17:20:46","slug":"redmas-es-ahora-cisneros-interactive","status":"publish","type":"post","link":"https:\/\/noti-america.com\/site\/chile\/2020\/12\/06\/redmas-es-ahora-cisneros-interactive\/","title":{"rendered":"RedMas es ahora Cisneros Interactive"},"content":{"rendered":"<p>NOTI-AMERICA.COM CHILE<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1934 aligncenter\" src=\"https:\/\/noti-america.com\/site\/chile\/wp-content\/uploads\/sites\/21\/2020\/12\/196.jpeg\" alt=\"\" width=\"240\" height=\"160\" \/><\/p>\n<p style=\"text-align: center;\"><strong>RedMas es ahora Cisneros Interactive<\/strong><\/p>\n<ul>\n<li style=\"text-align: center;\"><strong><em>Cisneros Interactive es representante comercial exclusivo en Chile de Spotify Advertising.<\/em><\/strong><\/li>\n<\/ul>\n<p><strong><em>Santiago de Chile. &#8211;<\/em><\/strong> A partir de diciembre, RedMas pasar\u00e1 a llamarse Cisneros Interactive en Chile y en los 16 pa\u00edses que opera en Am\u00e9rica Latina y en el mercado hispano de Estados Unidos, incluidos Argentina, Bolivia, Brasil, Colombia, Costa Rica, Ecuador, El Salvador, Estados Unidos, Guatemala, M\u00e9xico, Panam\u00e1, Paraguay, Per\u00fa, Puerto Rico, Rep\u00fablica Dominicana y Uruguay. Pablo Pizarro, Country Manager de Cisneros Interactive Chile, liderar\u00e1 la operaci\u00f3n de la compa\u00f1\u00eda en el pa\u00eds.<\/p>\n<p>La marca RedMas ha sido parte de <a href=\"https:\/\/www.cisneros.com\/divisiones\/cisneros-interactive\">Cisneros Interactive<\/a> durante 8 a\u00f1os, pero ya no mantendr\u00e1 su propia marca para unificar su identidad corporativa con el negocio en su conjunto, luego de una inversi\u00f3n estrat\u00e9gica reciente en Cisneros Interactive de Entravision Communications Corporation, una compa\u00f1\u00eda global de marketing y de tecnolog\u00eda de medios que cotiza en bolsa. Esta inversi\u00f3n expande y mejora la oferta de productos digitales de Entravision, al tiempo que posiciona las plataformas combinadas como una de las compa\u00f1\u00edas de publicidad digital m\u00e1s grande de los mercados hispanos de Estados Unidos y Am\u00e9rica Latina.<\/p>\n<p>Cisneros Interactive es la unidad de publicidad digital del Grupo Cisneros, una empresa global que brinda servicios en las industrias de medios de entretenimiento, publicidad online y de bienes ra\u00edces. Con una trayectoria de 10 a\u00f1os en la regi\u00f3n, Cisneros Interactive ofrece soluciones de publicidad digital en audio, m\u00f3vil y video que satisfacen las necesidades de anunciantes, agencias y productores de contenido.<\/p>\n<p>Adem\u00e1s, brinda soluciones de video rewarded advertising en entornos de juegos m\u00f3viles, vertical de entretenimiento que durante la pandemia registr\u00f3 un alcance promedio del 69 % en los \u00faltimos seis meses en Am\u00e9rica Latina, de acuerdo con una investigaci\u00f3n de Unity y Justmob, que tambi\u00e9n se\u00f1ala que el 64 % de los usuarios est\u00e1 dispuesto a visualizar un video para obtener una recompensa durante el juego.<\/p>\n<p>En Chile, Cisneros Interactive es representante comercial exclusivo de Spotify Advertising. Mediante esta asociaci\u00f3n, Cisneros Interactive gestiona actualmente los servicios publicitarios de Spotify en formatos de audio, video y display en 16 pa\u00edses de Latinoam\u00e9rica, y conecta a las marcas con una audiencia de m\u00e1s de 286 millones de usuarios en la regi\u00f3n. Recientemente, Rodrigo Torrealba se incorpor\u00f3 a la compa\u00f1\u00eda como Head of Sales de Spotify Advertising Chile, para atender la demanda de los anunciantes y agencias locales.<strong>\u00a0 <\/strong><\/p>\n<p>El portfolio de soluciones originalmente bajo la marca RedMas incluye a Audio.ad y Justmob. <a href=\"http:\/\/audio.ad\/\">Audio.ad<\/a> brinda a las marcas una amplia cobertura publicitaria en plataformas de audio digital de Am\u00e9rica Latina y el mercado hispano de Estados Unidos, en un entorno completamente brandsafe y con una alta capacidad de segmentaci\u00f3n para llegar a la audiencia correcta. Por su parte, <a href=\"https:\/\/www.justmob.mobi\/\">Justmob<\/a> provee una red de publicidad m\u00f3vil orientada a resultados para lograr los objetivos de marca dentro del ecosistema digital, que tambi\u00e9n permite a las marcas conectar con sus audiencias mediante una experiencia de video interactiva con anuncios adaptados a la necesidad de cada cliente.<\/p>\n<p>\u201cEste es el momento ideal para unificar nuestras soluciones de publicidad digital bajo el nombre de Cisneros Interactive. Cisneros Interactive tiene una presencia bien constituida en Chile, y estamos entusiasmados de expandir nuestra oferta publicitaria brindando soluciones innovadoras de Spotify Advertising a los anunciantes y agencias locales\u201d, dijo V\u00edctor Kong, CEO de Cisneros Interactive.<\/p>\n<p>\u00abEs un placer haber sido parte durante los \u00faltimos seis a\u00f1os de la marca RedMas, ahora Cisneros Interactive. Espero trabajar con mi equipo impulsar nuestro portfolio de soluciones publicitarias propietarias de primer nivel en la regi\u00f3n, as\u00ed como nuestras alianzas estrat\u00e9gicas exclusivas con plataformas l\u00edderes como Spotify\u201d, dijo Pablo Pizarro, Country Manager para Chile.<\/p>\n<p>Adem\u00e1s de Spotify, Cisneros Interactive tambi\u00e9n tiene una alianza con Facebook, LinkedIn y otras compa\u00f1\u00edas digitales l\u00edderes en varios pa\u00edses de Latinoam\u00e9rica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NOTI-AMERICA.COM CHILE RedMas es ahora Cisneros Interactive Cisneros Interactive es representante comercial exclusivo en Chile de Spotify Advertising. Santiago de Chile. &#8211; A partir de diciembre, RedMas pasar\u00e1 a llamarse Cisneros Interactive en Chile&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":1934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_242054905_242054905":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-1933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>RedMas es ahora Cisneros Interactive - Chile | Noti-America.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/noti-america.com\/site\/chile\/2020\/12\/06\/redmas-es-ahora-cisneros-interactive\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RedMas es ahora Cisneros Interactive\" \/>\n<meta property=\"og:description\" content=\"NOTI-AMERICA.COM CHILE RedMas es ahora Cisneros Interactive Cisneros Interactive es representante comercial exclusivo en Chile de Spotify Advertising. 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